Overview

If you’re a consultant or contractor to the internal comms profession and feel like you need to brush up on the latest trends and best practices in internal communication, this workshop is for you!

Within the current business climate, you may be asked to advise clients on issues that you’re unfamiliar with. To help you overcome this hurdle, we’ve put together a customised day of new learning specifically designed for consultants. This essential workshop will update you with the very latest research and hottest communication topics, and ensure that your offering remains competitive in 2009.

 

Content Outline

• Internal communication and the business: How to fight for the cause in today's volatile climate and ensure that internal comms is seen as a valuable, measurable function that has a positive impact on the bottom line.
• Changes to internal communication in a recession: departmental organisation, leaders’ priorities, team structures, spending plans, and the resulting impact on advisors like us.
• Change communication: how internal comms teams are expected to not only drive change initiatives, but also maintain staff morale, achieve the buy-in of leaders and other key stakeholders, and continue to focus on business performance.
• Business leaders: what specific issues are they dealing with and how can their role in employee engagement be maximised?
• A comprehensive review of the findings from Melcrum's lastest survey on internal communication functions.

About the trainer

Victoria is one of the founders of Melcrum and is now its CEO. Since starting the company in 1996 with the title Strategic Communication Management, her mission to produce great research and training that helps communicators add more value to their organisations hasn’t changed.

As well as helping to develop The Internal Communication Black Belt Program internationally, she’s also been on the team designing Melcrum’s Framework for an Effective Communication Function - an approach quickly being adopted by many global organisations.

She leads Melcrum’s Strategic Communication Research Forum, a membership group of senior internal communicators from leading global organisations and regularly speaks to communication teams about the importance of effective communication. Recent clients include: Vodafone, LloydsTSB, RSA, Orange, Pfizer, AstraZeneca, Ericsson, Sky, HMRC, RBS, Shell, BP and Unilever.

 

Registration information

Pricing

Melcrum Members: £495 per person

Non-members: £545 per person

Please note: there is a £50 discount for all online bookings.

To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.

3 Easy ways to register:

1. Register online using the links above
2. Call us on +44 (0)208 600 4670
3. E-mail us at training@melcrum.com