Overview

The one-day course will provide a focus on writing for delegates who need to write for varied or specific audiences.  Many of us need to write our own emails, memos, presentations and reports, perhaps even news stories or marketing literature .  There’s nothing worse than staring at a blank screen – with a blank mind!  This course is an excellent introduction to the rules of busin ess writing, a refresher or just a confidence-booster.  Delegates will look at their current writing practices, be introduced to new approaches and exchange ideas.  It includes:

• How to plan and structure documents effectively
• Style, clarity and plain English
• Common errors of grammar, punctuation and usage, essentials of editing and proofreading.

Wherever possible, examples and exercises are based on delegates’ own work and they are asked to bring along examples. This helps them to identify areas for improvement and ensures that the training is relevant. It’s a highly interactive course and there are plenty of opportunities for questions, debate and feedback.

 

Benefits of Attending

At the end of the course the delegates will feel more confident about their writing, and will go away with handy tips and guidelines for immediate improvements.

Content Outline

The course covers the following:

• Planning
• Structuring
• Style
• Avoiding common pitfalls
• Editing
• Proofreading
• Presentation

About the trainer

 

Jill Wedge has been a journalist for more than twenty years.  She took the National Council for the Training of Journalists Proficiency Certificate and worked in newspapers before moving into Public Relations and then Corporate Communications.

She’s been involved in Corporate Communications for 17 years, both on the client side (for Marks & Spencer where she edited all internal publications, national and international, and produced videos), for communications agencies and as a freelancer.  She writes, edits, subs, advises clients on publishing and runs communications training workshops.  Her company Vibrant Communications produces internal and external publications, and marketing literature.

She’s a former CiB, IVCA and PR Week Award-winner and a Fellow of the British Association of Communicators in Business

Current and previous clients include De Beers, BUPA, Esso, BP, BT, DHL, the Royal Bank of Scotland Group, Club Med, EMI, Thomson, Fidelity International and Guide Dogs for the Blind.

 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at skills@melcrum.com