Overview
An increasing number of communication teams are being asked to manage the brand engagement process, and whilst most communication professionals will have an opinion about “brand” and its benefits, achieving powerful engagement is a daunting challenge.
To master the art of successful brand engagement, you need far more than a “one size fits all approach” – you need a combination of specialist skills.
To help you hone these skills and develop a full appreciation of what brand engagement really means, we’ve designed an exciting one-day training course in conjunction with London-based brand consultancy CRICKET. The richness of the training comes not just from the skill of the trainers, but also from you as you share your own experiences and learnings.
The course is hugely beneficial to anyone tasked with placing the brand at the centre of their organisation, from engaging employees with vision and values, through to aligning functions and providing individual “meaning-for-me”.
Content outline
This course is run as a workshop, and allows you to work alongside your peers to:
- Explore terminology
- Identify audiences and their requirements
- Review engagement tools and activities
- Identify KPIs and tools for measuring brand engagement.
You’ll also explore brand engagement scenarios and after completing the course, you’ll receive a usable summary to support you in your own internal planning.
About the trainers
CRICKET has over 20 years’ experience working with global organisations to help them place the brand at the centre of the business. Diverse businesses, ranging from Harley-Davidson to Canon, work with the company to enable individuals, teams and functions to grasp their role in delivering the brand promise to customers inside and outside of the organisation.
John Stubbings will facilitate the training. John has extensive experience of brand strategy development and of working in partnership with internal teams and functions to develop “graspable and useable” brand engagement activities.
