Benefits of Attending

• Learn how the brand can be used to align customer experiences with a core brand promise
• Find out how to ensure everyone understands their role in delivering the brand
• Develop more consistent expression of the brand to internal and external audiences
• Learn how to build brand ambassadors
• Create more effective return on advertising investments
• Increase customer acquisition and loyalty
• Create a more attractive place to work
• Understand more about the impact of internal communication on the value of the company’s brand

Content Outline

• What do we mean by brand engagement?
• Core models and concepts
• Exercises
• The brand engagement process
• Tools and tactics
• Exercises

About the trainer

 

Michael Pounsford is the managing director of Couravel, which helps its clients develop and deliver communication and change strategies.  The company’s clients include HMRC, BAE Systems, Stryker, TNT Express, Threadneedle, VOSA, Thales, Cabinet Office, GKN, Home Office, Lloyds TSB, Barclays, Pfizer and others.

Michael works with Leadership and with specialists in Communication, HR, Marketing and Organisation Development to help deliver change through their people so that they can increase revenue, customer service or productivity.

In order to deliver exceptional performance people need to feel engaged at work.  Engagement requires direction, clarity about roles and personal buy-in.  Michael works to create understanding, knowledge, recognition and involvement in order to encourage engagement.  He supports his clients by agreeing common focus, measuring current levels of understanding and engagement and developing any required communication skills or tools to improve this. 

Prior to founding Couravel, Michael founded and led WPP Group’s brand engagement consultancy Banner McBride.

 

Registration information

Pricing: £545 per attendee.

 

Internal Comms Hub members and SCM subscribers price: £495.

Please call on +44 (0)208 600 4670 to take advantage of your special discount.

4 Easy ways to register:

1. Register online via the links above
2. Download an order form and fax it back to +44 (0)208 741 9975
3. Call us on +44 (0)208 600 4670
4. e-mail us at skills@melcrum.com