Overview
Video for Internal Communicators is a non-technical course for IC professionals who want to know when and how to best exploit the numerous and growing opportunities video now affords when communicating with employees and other stakeholders, while avoiding costly mistakes.
If you're responsible for producing or commissioning film, this course will inform and train you in the core areas required to produce video excellence in the context of internal communication. You’ll walk away with the strategies, knowledge, practical tools and guidelines you need to produce outstanding videos back at the office, and be inspired by real-life case studies that bring the theory to life.
Why attend?
- Gain confidence in assessing when and how to incorporate video into your comms plan to add the most value and achieve the highest ROI.
- Discover how to manage structure and content to accurately convey key messages through video.
- Get involved in interactive sessions that go beyond the theory and focus on the practicalities of planning, producing and delivering a successful video.
- Get insight and top tips around how to maximise employee engagement and interaction with video.
- Learn what measurables to use to prove the value and success of your video.
- Understand how to avoid expensive mistakes and get maximum mileage out of your video budget.
- Hear inspiring, real-life case studies that bring video to life in the context of internal comms.
Course outline
- Introduction
- Commissioning video
- How to decide if video has a part to play in your IC plan.
- "User-generated content" (UGC) or "hire the professionals"? How to choose the type of video that best meets your resources and expectations.
- The importance of pre-production process and structure
- Planning, strategy, key messages and creative briefs.
- Considering the end viewer’s perspective: Who are you talking to and where are they in the world?
- Interactive session: Guided by the course trainers and a best-practice template, attendees will work together to plan a water-tight video brief. - Production
- Budgets, scripting, scheduling, filming, animation and editing.
- Getting the best out of a commissioned production team - how they can and should add value.
- Top 10 tips that guarantee a professional film and common mistakes that blow the budget.
- Distribution - what are the options?
- Hosting and streaming your video online, including CMS.
- Webcasts: live or pre-recorded.
- Social media: Using video within internal twitter-style forums, blogs, facebook and emails.
- Case study examples. - Encouraging employee engagement and interaction
- Case study examples.
- Interactive session: Attendees will be presented with an internal comms initiative that uses video as the primary delivery channel, and asked to generate ideas about how to maximise employee buy-in. UGC or bring in the professionals – the choice is yours, but the video must engage your employees to be a success.
- Measurement and analytics
- What does success look like for your film?
- How to measure results, track viewer numbers and responses.
- Managing positive or negative comments and feedback.
About the trainers
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Debra Sobel co-founded Vanilla Films with Karen Benveniste in 2006. She was previously a Producer/Director on prime time BBC TV programmes including Watchdog and Crimewatch, as well as a documentary maker for independent channels, and so understands the importance of strong storytelling to engage audiences. She’s particularly passionate about the content, context and timing of video communications and its delivery, and is always looking to achieve the best ROI for videos commissioned as part of any strategy or campaign. |
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Karen Benveniste is co-founder of Vanilla Films, a production company who develop, produce and deliver video for corporate clients. Before Vanilla was founded, Karen had a sixteen year career in television, working across news, children’s and factual programming, mainly at the BBC. She series produced television brands such as Watchdog, Crimewatch and the Chelsea Flower Show. Karen now draws upon her film-making and journalistic experience for her Vanilla work with clients including Butlins, Warner Leisure Hotels, Legoland, Coats plc, Logica plc and The Chartered Management Institute. |
Registration information
Pricing
Melcrum Members*: £545 per person
Non-members: £595 per person
* To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
Please note that any delegate who has not paid their registration fee in full will be refused entry to the course.
3 Easy ways to register:
1. Register online using the links above.
2. Call us on +44 (0)20 7357 8888.
3. E-mail us at training@melcrum.com
