Overview
This brand new training course has been designed for communicators who already have the buy-in and budget to make a film, but who need some expert input to turn their ideas into a film that everyone wants to watch. Participants will be given the confidence to experiment with making low cost films for themselves, the skills to shoot competent material using digital devices, and the ability to complete basic edits using inexpensive software.
It aims to raise their aspirations beyond producing simple talking-head videos with the aim of making short and effective programmes which consider the needs of the audience.
Content outline
- Review three contrasting short videos and discuss what is successful/unsuccessful in them
- The process of film making in overview, and the importance of getting the idea right
- What’s in an idea? Subject, Approach, Content
- What makes an idea good: simple, relevant, short, visual, surprising
- The value of writing scripts
- Planning logistics
- The basics of shooting: using the camera device, light, sound, stability, framing, eyelines
- Shooting interviews: planning, questioning technique, relaxing the interviewee, setting up the camera, shooting cutaways, the ethics of editing
- Shooting to edit: constructing sequences
- Health & safety in shooting, housekeeping
- The fundamentals of editing
- Elements of editing: voiceover, music, captions
- How to use editing software
- Next steps
Throughout the day there will be a series of practical exercises that will give attendees the opportunity to conceive, shoot and edit a short (60”) sequence, including speech (soundbites, not interview) and illustrative material.
About the trainers
Martin Ross leads production of interactive media at The Edge Picture Company, the #1 corporate film production company in the UK. In his eleven years with The Edge he's delivered all manner of digital projects for clients around the world, and is leading the charge into employee-made video. He has trained employees of organisations from Nokia to the Foreign Office.
Registration information
Pricing
Melcrum Members: £495 per person
Non-members: £545 per person
Please note: there is a £50 discount for all online bookings.
To be a Melcrum member you must be a subscriber to Strategic Communication Management or a member of the Internal Comms Hub.
3 Easy ways to register:
1. Register online using the links above
2. Call us on +44 (0)208 600 4670
3. E-mail us at training@melcrum.com
