25-26 March & 22-23 April, 2010 • 27-28 May & 17-18 June, 2010
8-9 September & 30 September - 1 October, 2010 • 1-2 November & 25-26 November, 2010
Residential • Cranfield School of Management
Being an effective internal communicator
Effective internal communicators understand the difference between "being busy" and churning out lots of materials. You'll learn how internal communication can add value to the performance of your business, how to write an effective communication plan, and how to choose the right tactics to communicate change or turn business strategy into action.
- Fully understand the role, required competencies and characteristics of a successful internal communication department and individual.
- Relate internal communication to the achievement of wider business objectives and reflect on how you can maximise the value you add to your organisation.
- Learn how to develop an internal communications plan and measure its effectiveness.
- Review best practice tactics to communicate business strategy and organisational change.
Agenda - UK Black Belt 1
15-16 March & 24-25 May, 2010 - SOLD OUT • 22-23 March & 29-30 April, 2010- SOLD OUT
13-14 May and 21-22 June- NEW DATES • 23-24 September & 4-5 November- NEW DATES
27-28 September & 18-19 November, 2010
Residential • Cranfield School of Management
Becoming a trusted advisor
You've mastered the skills required to be an effective internal communicator. Now take the next step towards developing into a consultant, facilitator and coach, helping other become effective communicators and write their own communication plans. You'll learn how work as a consultant with project teams, how to coach line managers to be better communicators and how to facilitate group discussions.
Over the four days you'll also learn how to:
- Develop the interpersonal skills that mark the most effective and trusted internal communicators - consulting, influencing, active listening, coaching and facilitation.
- Transfer your knowledge and expertise effectively to help key stakeholders become better communicators.
- Present the internal communications case effectively.
- Plan and facilitate a short workshop or focus group.
Agenda - UK Black Belt 2
18-19 October, 2010
Residential • London
Planning the IC strategy for your division or business
You're an experienced internal communicator tasked not just with developing a communication plan for a specific project, but with the communication strategy for the next 18 months and beyond.
You'll master the skills and tools you need to excel:
- The ideal IC strategy: purpose, components and format
- Running a strategic planning session
- Determining objectives and priorities
- Working up the detail
- Making it measurable
- Partnering with stakeholders
- Consolidation and action planning
Due to the interactive and bespoke nature of this third Black Belt module, there is no set agenda. Instead, the content of this advanced two day program is shaped around the internal communication strategies and business needs of those participating.
