Black Belt 1
Being an effective internal communicator
Black Belt 1 is the original Black Belt course, designed to equip you with the skills and core competencies needed to produce and deliver exceptional internal communications. It centres around three main areas, and gives you opportunity to understand, reflect on and clarify:
- How to use internal communication to help achieve corporate objectives and add maximum value to your organisation
- How to develop a structured and effective internal communications plan and measure its success
- What to consider when developing a plan to support organisational change
Who should attend?
Communicators from different professional backgrounds who want to consolidate their comms knowledge to achieve a renewed focus and the confidence to deal with senior leaders.
Experienced communicators who want to reflect on how they can do things better, challenge themselves to update and deepen their current knowledge and add more value to their business.
Programme Dates
Cranfield School of Management
| 7-8 Nov & 28-29 Nov, 2011 | SOLD OUT |
| 11-12 Jan & 8-9 Feb 2012 | |
| 5-6 Mar & 26-27 Mar 2012 | |
| 23-24 Apr & 9-10 May 2012 | |
| 17-18 Sept & 27-28 Sept 2012 | |
| 5-6 Nov & 26-27 Nov 2012 | |
Black Belt 2
Becoming a trusted advisor
Black Belt 2 looks at how you can add value by acting as a partner and advisor, equipping and enabling others to take on an enhanced role in the communication process. Over four days you'll explore:
- How to inspire trust and respect from colleagues at all levels as a partner, advisor, and someone who has a valuable contribution to make
- How to establish and follow a consulting approach with internal customers
- How to use coaching skills to help others develop and enhance their communication approach
- How to plan and facilitate a group session, such as a focus group or workshop
Who should attend?
Communicators who are capable of creating a structured comms plan and want to improve their skills and confidence around coaching, consulting and facilitating specifically.
Communicators who want to become a sought-after in-house expert in communicating key messages effectively.
Programme Dates
Cranfield School of Management
| 7-8 Sept & 30 Nov - 1 Dec, 2011 | SOLD OUT |
| 9-10 Nov & 9-10 Jan 2012 | |
| 6-7 Feb & 19-20 Mar 2012 | |
| 19-20 Sept & 15-16 Oct 2012 | |
| 7-8 Nov & 14-15 Jan 2013 | |
Although not compulsory, we strongly recommend that people complete Black Belt 1 before booking onto Black Belt 2.
Black Belt 3
Planning the IC strategy for your division or business
This two-day course focuses on best practice around over-arching internal communication strategies for an organisation, division or business unit.
You'll discuss:
- The purpose and components of an internal communication strategy and the measures of success
- How and why a strategic IC plan must be tied to the broader business goals and corporate vision
- How to identify and prioritise the needs of organisational stakeholders
- How other organisations are approaching their strategies
- What core competencies are needed to deliver on strategic plans
Senior communicators who are directly responsible for the over-arching comms strategy of their organisation or business division.
Programme Dates
Cranfield School of Management
| 30-31 Jan 2012 | |
| Oct 2012 | 15 places left |