Trainer -
Sue Dewhurst
Black Belt Masterclass: Communicating Change
27-28 April, 2010
Residential • London
Build a change communication strategy that works for you.
Are you responsible for creating communication strategies to support change projects? This two-day interactive masterclass will teach you how to identify key issues at each stage of the planning process, and provide you with tools and techniques to build a robust and effective communication plan to support change.
Day One: 27th April, 2010
What makes change projects different, and how can communicators add value?
- How people react - taking them with you instead of just telling them about it
- Getting project teams and senior leaders on board
Key issues at each stage of the communication planning process
- Setting communication objectives for change scenarios
- Understanding and segmenting audiences
- Identifying key messages
- Choosing the right channels and approaches to inform and engage
- The importance of research and evaluation
Day Two: 28th April, 2010
Communicating sensitive news
- Choosing the right timing
- Making announcements
- Contingency planning and crisis scenarios
- Working with other functions (HR, PR, Legal)
- Supporting the line managers
Communication and culture change
- What do we mean by culture and what's involved in changing it?
- Setting realistic parameters for change
- The role of communication - where can we make the biggest difference?
