Day 1: 9am - 5pm

• Demonstrating the value of internal communication
• What high-impact communication looks like in organizations today
• Identifying your organization's needs
• Developing a complete communication plan
• Developing clear communication objectives

Networking dinner - 6pm

Day 2: 9am - 5pm

• How to conduct a communications assessment and report findings
• Segmentation of key audiences
• Crafting key messages that change behavior
• Channels and tactics - with a special section on social media

Day 3: 8am - 4pm

• Measurement and research
• When and what to measure of your communication plan
• Change communication
• Case study - putting it all into practice