What you'll learn
The two days will include video, plenty of online examples, and exercises throughout. You'll leave the course with a roadmap to success in social media for your company.
DAY 1
What is social media?
• Understand the underlying concepts
• Explore latest applications such as Facebook and Twitter
Defining the needs of communicators
• How and where can social media help communicators?
Case studies:
• Work through examples of social media in action in business today
•Benefit from Melcrum’s latest global research into using social media to engage employees
Blogs
• Internal, external and CEO blogs
• Everything you need to know to get your organisation off to a good start with blogging
Podcasts
• Explore ways of creating more personalised communications with audio
DAY 2
Online video
• YouTube, vodcasts, intranet videos…
• How to set up, record, edit and engage your audience with videos
Social networking
• Connect your employees on a global scale
• Implications and opportunities for intranets
Other social media tools and how to use them
• RSS, wikis, the 3D-web, instant messaging and more
Social media and your corporate strategy
• What could work for your organisation?
• Work through scenarios and examples to help asses your company’s cultural readiness for social media tools
• Work through a framework for creating a social media strategy to support your corporate communication strategy – take home a draft strategy for YOUR company
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