The Internal Communication Black Belt Program - Australia What you'll learn
The program takes places over four days split into two modules of two days with an overnight stay. You'll have a practical assignment to complete in the interval and telephone support from your trainers.
Module One
Day 1
- The case for internal communication
- Where does internal communication fit in the business agenda?
- Why should organizations employ internal communication professionals?
- Clear evidence of how internal communication adds value to the organization
- Connecting internal communication with the business strategy
- Why speaking the language of the business matters
- Writing plans which support business objectives
- Communication audits
- What are the key facts every internal communication manager needs to know?
- What an internal communication audit looks at
- Knowing which research techniques suit your organization
- Audiences and segmentation
- Understand the different ways of segmenting internal communication audiences
- Deciding which strategies to use for different audiences
NETWORKING DINNER AND OVERNIGHT STAY AT MGSM OR MBS
Day 2
- What channels should I be using?
- What are the strengths and weaknesses of the main internal communications channels?
- How do you improve the channels you've got?
- When do you decide you need new channels?
- Messaging
- How different organizations tackle messaging
- How to construct clear and memorable messages
- Measuring whether they've been understood
- Measurement
- How do you know when you've been successful?
- Which measures work and which are false prophets?
Class sizes are limited to 20 people to ensure you get one-on-one attention
Module Two
Day 3
- Managing your stakeholders
- Understand who really matters for the success of your strategy
- Knowing how to make things happen in your organization
- Agreeing briefs with internal stakeholders
- Building your influence
- What tools do people use to understand personality types and dynamics?
- What simple techniques can you use now to improve your effectiveness?
- Line managers and supervisors
- Why they matter most of all
- What recent research says about how to improve line manager communication
- What leading organizations do to improve line manager communication
NETWORKING DINNER AND OVERNIGHT STAY AT MGSM OR MBS
Day 4
- Change projects
- How does internal communication support change?
- What are the key issues for communicators?
- What strategies have worked for other people?
- The Law
- What are the key legal issues in Asia Pacific?
- Knowing when to call in the lawyers
- Knowing where to look for help
- Planning your career
- Writing your own career and development plan
- Setting up your own support network and where to look for help
- Realizing your true potential
Class sizes are limited to 20 people to ensure you get one-on-one attention
