Overview

So you know what a social network is, you even contribute to a blog, but how can you actually start using any of these tools in your organisation. Furthermore, should you even try? Melcrum’s Social Media Strategy is a one-day training course designed specifically for communicators who want to start implementing social media in their organisation. Work through case studies and live exercises and take away endless ideas, concepts and inspiration to give your team a head start.

Agenda

Outlining your organisation’s communication needs
• Who are you communicating with?
• Why do they need to hear from you (and why do you need to hear from them?)?
• Work through exercises and scenarios to see how social media can be employed to help improve organisational communication

Do it for yourself
• Explore a communication “crisis” and map out how the various interested publics can and should be catered for
• Consider the impact that “instant publishers” - be they external bloggers or employees - can have on your company’s reputation.
• Learn about blogstorms and how you can minimise the damage and recover quickly

The “ROI” question
• Discover some examples of how others have “sold” social media initiatives to their senior management (especially the super-sceptical “bean counters”), then formulate your own responses for your own company culture

“Building Rome in a Day”
• How to roll out social media initiatives so that you bring staff along with you, rather than alienate them and risk them undermining your project

Key resources
• Come away with websites to visit, software applications to try and experiment with, key
books to pass on to colleagues and senior managers, and research and examples that provide the information you need to get started