Overview
Odds are your employees and clients are already using social media such as blogs, podcasts, social networking sites and other web 2.0 technologies – here’s your chance to bring your comms strategy up to speed with the most effective tools for truly engaging your audience. Melcrum’s Social Media 101 is a one-day training course designed specifically for communicators who want to learn more about the amazing developments of online communications.
Agenda
What is social media?
• Get a grasp of the fundamental elements of social media, chart its rapid evolution, and see how it’s relevant for your organisation
The latest tools
• Learn about the latest social media tools from Facebook to Friendfeed and Twitter to Brightkite
The social media ethos
• Why social media is about being social, why Generations Y & Z don’t trust you, why ghost blogging is a big no-no and more ethical guidelines you must accept
Corporate communication and social media
• Blogs, micro blogging, wikis, video messaging, podcasts – learn how these tools can be used to increase dialogue and humanise a faceless corporation
Technology tips and tricks
• Discover the latest ways to create social media including video and audio editing
tools, blog software, RSS feed creators and readers, and more
What’s next?
Case study examples
• See examples of organisations who have made social media work for them, derived from Melcrum’s own research and the best the Web has to offer
• Prepare for the next steps, including the mobile web explosion, 3D virtual environments, and 100% networked and connected employees
