Who's it for?
If you’re in charge of social media programs inside the firewall at your business, then the Social Media Benchmarking Group can help you. Members typically work for Fortune 1000 organizations, employing more than 5,000 employees and include the likes of Coca-Cola Enterprises, Ericsson, RBS, HSBC, Belron, SABMiller and Axa.
Our shared cost membership model means that you get high-quality benchmarking and research at a fraction of the cost of a consulting firm in a vendor free private environment.
Key Benefits of Membership
- Building a business case for social media
- Benchmarking and networking to discover best practice
- Getting advice from peers who have been through similar challenges
- Keeping abreast of changes in a fast moving social media environment
- Locating others to speak to quickly and easily to find relevant information for your projects
How does the group work?
- Quarterly meetings to discuss relevant topics and present findings from the latest data gathered by our researchers
- You set the agenda for discussion based on your hot topics
- Members host meetings and present a case study of what's working, current challenges and invites feedback/examples from others
- Occasionally we invite an expert to present to the group, based on the topic being discussed or the needs of the group
- Facilitated discussions with follow up on hot topics throughout the year
Deliverables include:
- Real-life, best practice examples/case studies from similar firms that demonstrate a business benefit
- Learning how to incorporate social media in your overall comms plan (moving away from ad hoc social media use)
- Research and case studies resulting in tools you can use including templates, business case and governance/guideline examples
- Building a business case for social media and getting senior management and IT buy-in
- Using social networks to engage employees and stakeholders
- Integrating social media tools with your intranet (e.g. people finder, my-site facebook style functionality and instant messaging tools)
- Making use of on-line video
