Who's it for?
If you're in charge of social media programs, then this group is for you. Members typically work for FTSE 250 organisations, with more than 5,000 employees and include the likes of Coca-Cola Enterprises, Ericsson, HSBC, and Axa among others.
Key Benefits of Membership
- Building a business case for social media
- Benchmarking and networking to discover best practice
- Getting advice from peers who have been through similar challenges
- Keeping abreast of changes in a fast moving social media environment
- Locating others to speak to quickly and easily to find relevant information for your projects
How does the group work?
- Quarterly meetings to discuss relevant topics and present findings from the latest data gathered by our researchers
- You set the agenda for discussion based on your hot topics
- Members host meetings and present a case study of what's working, current challenges and invites feedback/examples from others
- Occasionally we invite an expert to present to the group, based on the topic being discussed or the needs of the group
- Facilitated discussions with follow up on hot topics throughout the year
Deliverables include:
- Real-life, best practice examples/case studies from similar firms that demonstrate a business benefit
- Learning how to incorporate social media in your overall comms plan (moving away from ad hoc social media use)
- Research and case studies resulting in tools you can use including templates, business case and governance/guideline examples
- Building a business case for social media and getting senior management and IT buy-in
- Using social networks to engage employees and stakeholders
- Integrating social media tools with your intranet (e.g. people finder, my-site facebook style functionality and instant messaging tools)
- Making use of on-line video
