Research Reports

How to communicate with hard-to-reach employees
This new report is packed full of the latest strategies and case studies on engaging hard-to-reach employees, including those who work remotely from their managers, and those who do not have access to a computer.

How to communicate with a global workforce
With more than 190 pages of material, including exclusive case-studies from 17 global organizations and numerous expert advice pieces, this is the most comprehensive report available on global internal communication.

Communicating an outsourcing decision
This report will give you a strategy and practical tips to help you deal with an outsourcing job transition as professionally and painlessly as possible.

How to create and sustain a successful internal brand
This report will help even the most seasoned communication professional tackle the challenge of internal branding, in any organization, at any level.

How to get started with podcasting in your organization
This special report from Melcrum will teach you all you need to know to get started with podcasting in your company

21st Century Leadership Communication
In this landmark joint research, Melcrum have partnered with communication consultancy, The Company Agency, to bring you unique insights into how CEOs and professional communicators are currently working together.

Delivering Successful Change Communication
This report from Melcrum helps internal communication professionals understand and overcome the challenges they face when planning and implementing their change communication programmes.

How to use social media to engage employees
This ground-breaking research report shows you what the world's most innovative organizations are doing to integrate blogs, wikis, podcasts and other social media tools into their communication strategies.

Mastering Audience Segmentation
Filled with case studies, tools, techniques and practical advice, this is a practical guide to help internal communicators develop more effective communication strategies and plans through segmentation.

The Pulse
Packed full of robust data based on a survey of over 1,100 professional communicators, this report presents detailed information on budgets, salaries, structures and trends in internal communication.

Engaging Employees in Corporate Responsibility
It contains exclusive advice, insight, and practical tools from some of the world's leading authorities on engaging employees in CR. It's also packed with case studies from global best-in-class companies.

Transforming your Intranet
How can you turn your organization's intranet into the time-saving, value-creating tool it was always meant to be? Find out how to take your intranet to the next level by integrating the latest strategies, technologies and metrics.

Effective Communication from the Top
This report shows you how to maximize the impact of your senior leaders by helping them to become better communicators. Contains over 40 in-depth company case-studies, tools, business case data and how-to guides.

Driving a High-Performance Corporate Culture
This report shows you how to communicate culture effectively with a special focus on how culture is affected by an organization's history, size and level of diversity.

How to Communicate Business Strategy to Employees
With a detailed look at how best-in-class organizations communicate their strategy and expert analysis on the pitfalls to avoid, this study shows how to tailor messages for different divisions and communicate them effectively.

How to Structure the Corporate Responsibility Function
This practical report provides you with exclusive benchmark data from leading organizations and shows you how to restructure the CR function to achieve maximum results.

Employee Engagement
With lots of hype surrounding engagement, Employee Engagement provides a clear picture of what it is, what it should look like in your organization and how to drive engagement within your organization.

How to Structure Internal Communication
Details how organizations worldwide structure their communication teams; how they manage individual skills, competencies and development; and how they fit internal communication into their organizations.

Making Managers Better Communicators
Looks at how the relationship between communication managers and line managers can be improved and how the skills and behavioral issues of both can be addressed to achieve successful internal communication.

How to Measure Internal Communication
Provides hard data, practical advice, tools, techniques and templates to help build an effective measurement strategy and to prove the value of internal communication. It not only looks at the why and what, but the how-to.

How to Manage Global Internal Communication
Features expert interviews, planning tools and templates, and case studies from 30 best-practice organizations on communication strategies for managing remote workers and virtual teams effectively.

Key Benchmark Data for Communicators 2003-04
Presents the results of Melcrum's 2003/04 survey of the global internal communication profession. Includes detailed data on salaries, budgets, team structure and investment.