Practitioner Guides

Strategic Planning for Internal Communicators
This new guide walks you through a best-practice process for strategic planning, providing all the tools you need to go from concept to completion – and evaluation. Developed by Barbara Fagan-Smith, CEO at ROI Communication, this process has been implemented at major global companies, and is now available in this exclusive Melcrum tookit.

Essential techniques for employee engagement
Our latest practitioner’s guide tells you how to implement proven programs to build a committed workforce. It guides you through the 4 most important techniques for engaging employees and shows you how to successfully introduce your own initiatives.

How to develop outstanding internal communicators
This new guide helps you build a high-performance communications team. Based on groundbreaking research, it contains the most up-to-date information on the development of internal communicators.

Developing a Communication Toolkit for Managers

This new report helps you equip managers with what they need to communicate to employees effectively. Packed with tips, tools, case studies and templates so you can create a toolkit designed to improve manager communication.

Top 10 New Technologies for Internal Communicators

Written by Shel Holtz, this is the most authoritative report available on how to communicate using new technologies like RSS feeds, blogs and wikis.

Best Practice Measurement Strategies

Designed to save you planning time and development costs, this is a unique guide to performance measurement for communication and HR that will help you measure your success and prove your worth.