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Current Issue Highlights
In this issue we have an exclusive interview with the man responsible for kick-starting social media at the BBC, Euan Semple. We learn how an intranet overhaul at the Commonwealth Bank of Australia led to more web 2.0 tools being introduced, and in her regular professional development column, Sue Dewhurst explains why it’s important for a communicator to be able to identify the spheres of the business where social media may work. We also feature an exclusive article on the latest research from Melcrum’s Strategic Communication Research Forum.
Recent articles from SCM
Guardian News and Media: Moving onwards and upwards
Guardian News and Media’s (GNM) previous office in Clerkenwell, London, had an historical standing that reflected old-world print journalism. But to stay ahead in an industry that’s drastically modernizing and becoming fiercely competitive, GNM needed to relocate to a new building that accommodated the latest technology, collaboration and creativity. Nicole Dempster describes the communication strategy for a move that was key to business performance.
Guardian News and Media’s (GNM) previous office in Clerkenwell, London, had an historical standing that reflected old-world print journalism. But to stay ahead in an industry that’s drastically modernizing and becoming fiercely competitive, GNM needed to relocate to a new building that accommodated the latest technology, collaboration and creativity. Nicole Dempster describes the communication strategy for a move that was key to business performance.
Five star messaging around the Thomson and First Choice merger
The travel industry often suffers the most from global crises. Terrorism, recession, global warming and even the rise of the internet have all forced travel companies to be innovative and dynamic. For this reason two years ago, the industry saw a complex merger of two UK household names: Thomson and First Choice. Philipa Deller describes the extensive communication strategy that was placed at the heart of the new business from day one.
The travel industry often suffers the most from global crises. Terrorism, recession, global warming and even the rise of the internet have all forced travel companies to be innovative and dynamic. For this reason two years ago, the industry saw a complex merger of two UK household names: Thomson and First Choice. Philipa Deller describes the extensive communication strategy that was placed at the heart of the new business from day one.
