Home | Events | Melcrum's Internal Communication Member Event
Melcrum's Internal Communication Member Event
DATE:
19 July 2011
LOCATION:
Dexter House, London
TIME:
Registration at 9.00
PRICES:
Free for in-house Melcrum members*
Many thanks for joining us for a day of case studies, insight, lessons learned, networking and benchmarking. We hope you found the day valuable.
Under each of the sessions listed below, you'll see a link to download the speaker presentations.
Also, if you aren't already a member of Melcrum's Communicators’ Network on Linkedin, you can send a request to join here.
Agenda
09.20-09.30
Welcome from the chair
09.30-10.20
Keynote
Engaging QBE's workforce to drive the brand and the bottom line
Following the whirlwind of a merger or acquisition, employees are often left wondering about the culture and values of their new employer. Such was the case at QBE - where although the international insurance company grew rapidly and profitably through acquisition - employees were left with little understanding of the brand and what the organisation stood for.
The "Big Difference" is a creative and extensive programme which was developed to align QBE employees - both new and old - with organisational strategy and culture, and as a result of its success, QBE is now developing an online version of the programme.
In this session, hear about their innovative approach and impressive results, and discover how to:
Build buy-in with leadership.
Engage leaders as workshop facilitators around the globe.
Create an engaging and interactive programme without the use of PowerPoint.
Meet the needs of a culturally diverse workforce.
Samantha Children - Internal Communication Manager,
QBE European Operations, IOIC Internal Communicator of the Year in 2010
Scottish Life, the pensions specialist arm of Royal London Group, has been working with DPA since late 2009 on a strategic change programme that is building its capacity to be successful in a rapidly changing market.
The work spans strategy development, leadership development, organisational design and cultural change, and a constant feature across all streams of work has been mobilising and engaging middle managers as the real engine of change in the business.
In this session, you'll hear a range of useful ideas, insights and observations on why middle managers are critical to change efforts, what the key success factors are, and how DPA have been successful in engaging them.
Michael Weaver, Senior Consultant, DPA
Isobel Langton, Head of Business Transformation, Scottish Life (part of the Royal London Group)
Utilising line managers to make the most of face-to-face communication
Communication in the retail Division of Lloyds Banking Group operates
in a varied and complex environment consisting of three high street
brands, over 3,000 branches, 20+ call centres, numerous head office
departments and 56,000 staff.
And as the bank seeks to integrate two large businesses, the accompanying external pressures - regulatory, political and media - only add to the challenge.
In 2010, the retail internal comms team conducted research across all existing comms channels in order to understand the best ways to reach out to their audience - one that would be especially effective during the integration period as well as beyond.
Results revealed that many channels were ineffective and that employees were overburdened with messaging from multiple channels, but most importantly - they highlighted that an opportunity existed to leverage middle managers as communicators to make the most of the face-to-face opportunities they got with their teams.
In this session, you'll hear how Lloyds worked with Speakeasy to develop and implement a new strategy which involved simplifying communication, making it relevant and interactive, and empowering leaders as a channel to maximise face-to-face interventions.
Jonathan Young, Managing Director, Speakeasy
Adam Pledger, Head of Channel Management & Planning, Retail Internal Communications, Lloyds Banking Group
This presentation is unavailable for general download, please contact Speakeasy directly on +44 (0)17 3882 8524.
12.10-12.50
Gucci Group prepares for the future
In 2005 Gucci Group was formed from a collection of competing luxury brands and a global leadership team was created to prepare the business for future challenges.
VP global human resources, Karen Lombardo, was instrumental in weaving and crafting HR to establish the new strategy across Gucci Group.
This presentation will outline the programmes that were created to deliver the strategic shifts needed to form a strong connection between previously competing brands and the core leadership behaviours required to bring the connection alive within the group.
In order to initiate and maintain momentum behind their revised strategy and bring cohesion and direction to the leadership team - Top Banana were brought in to deliver a series of carefully crafted live events. Through use of creative workshops and other paradigm shifting techniques, they were able to engage the audience and successfully embed required new leadership behaviours.
Karen Lombardo and MD operations at Top Banana, Richard Bridge, will provide a unique insight into the issues faced by a premium brand operating globally and offer valuable lessons for internal communication teams in other organisations.
GUCCI GROUP
Richard Bridge, MD Operations, Top Banana
Karen Lombardo, VP Global Human Resources, Gucci Group
Involvement: A communicator's most powerful weapon
Despite the need to cover all channels and experiment with new technologies, the face-to-face communication channel proves time and again to be the most effective way of generating buy-in, behaviourial change and a deeper emotional commitment from employees.
In this session, you'll learn how to make the most out of your face-to-face communication, how to engage employees in dialogue and involve them in the change process, as well as build their dedication to helping the business perform.
You'll also have the opportunity to experience the techniques for yourself - so be prepared to have some fun and get involved!
Catching people doing things right: How internal comms supports a culture of excellence
Ladbrokes is going through a company-wide culture change programme, touching all 16,000 colleagues. The aim of this programme is to embed a culture of excellence, where high performance is standard.
A key part of the programme is encouraging colleagues to identify a job well done, and enabling them to both acknowledge and celebrate individual or team success.
The Ladbrokes FanClub uses a multi-channel approach to create a buzz around recognition and to encourage everyone to speak up about excellence.
How Ladbrokes is using audience-specific, integrated channels to listen to customers and colleagues.
An overview of the campaign that seeks to make 16,000 employees our biggest fans.
Ensuring that feedback from the front line is acknowledged, actioned and really adds value.
Drew McMillan, Director of Internal Communications, Ladbrokes plc
Making Colt "Smarter, Faster, Further" using the power of Storytelling
Few industries have evolved as quickly as telecoms. With once robust margins shrinking, failure by large organisations to move "smarter, faster and further" can make all the difference between sustainable growth and sudden decline.
So, how does a company of 5,000 people in 16 countries make a complete shift from product-to service-orientation, shrugging off a 20-year legacy of fibre-optic cabling to embrace a new proposition of cloud computing and data management - and in doing so, adopt a completely different mindset and culture?
In this session, Helen Harrington, Director - Brand Development at Colt, will tell how a storytelling approach gave brand, vision, colour and context to Colt’s new strategy, defining their future vision so that everyone, at every level of the business could connect their role to Colt's change in direction.
Harrington will describe how with the help of The Storytellers, Colt's leaders created a powerful case for change, establishing a vibrant culture of dialogue and involvement that enabled employees to live the brand promise internally before the new brand was launched externally, with dramatic results.
Alison Esse, Director, The Storytellers
Helen Harrington, Director, Brand Development, Colt
Strategic Communication Management re-launch networking drinks
Join your fellow Melcrum members, speakers from the day and Melcrum's SCM editorial team for drinks, canapés and live entertainment to celebrate the relaunch of our flagship publication.
