6th Annual
Strategic Communication Management
Summit UK 2007

16th-18th October 2007
Millennium Gloucester Hotel, London, UK

As well as being a showcase for the "best of the best" communication strategies, research and practical tools for communicators, this year's Strategic Communication Management Summit UK will take a look at how companies can keep business strategy at the core of their communication.
With so much hype around new developments in social media, it's easy to get carried away and lose sight of the “big picture”.

Come along to the Summit and find out how to make sure your employees understand the business strategy and their role in delivering it.

Download brochure FAQ

Register Now! Download the Programme

Workshops:

Morning Workshop

Using communication to support organisational change

Dealing with constant change is one of the biggest challenges facing leaders and organizations. In this practical and interactive workshop, you'll discover what you can do to help your company implement change successfully, taking employees with you as willing participants instead of reluctant spectators or even saboteurs.

You’ll learn from best-practice case studies about how leading organisations are managing change, and leave with tools, tips and techniques you can start using straight away. The workshop will cover:

Using change theory to shape your communication planning approach
Supporting leaders to communicate change effectively
Making change personal to connect with people’s hearts, not just their heads
Choosing tactics that help people learn and move forward – going beyond “tell/sell”
The top 10 reasons why change efforts fail, and how to avoid them

Workshop leaders
Sue Dewhurst and Liam FitzPatrick run Competent Communicators, a company specialising in professional development for internal communicators, and communication training for leaders.

Afternoon Workshop

How to coach senior managers to become better communicators

Effective leadership communication is essential to create an environment that will enhance productivity and performance. While there is no doubt that most business leaders are experts at shaping the best strategy for their organisation, many don’t have the necessary skills to develop a climate and culture where employees feel valued and are willing to perform at their best.

In this workshop you’ll learn how you can coach, assist and convince senior management how good communication is key to maximising their essential role in driving employee engagement. Your workshop leaders, The Company Agency, work at the very highest levels of the business and political worlds, helping leaders to maximise the impact of all their communication across a range of contexts. Hear how you can help senior figures in your organisation deliver their messages in ways that play to their natural strengths as communicators. The format of the workshop will be interactive and participative, encouraging delegates to interact and learn by doing. Key areas to be covered include:

Introductory briefing about the importance of communication skills for individual, departmental and corporate success – including a company's bottom line
Presentation challenges and solutions – why people do and don’t listen
Content challenges and solutions – what is a narrative or story and why is it a relevant and valuable communication tool?
See how you communicate: Filming and analysis of how each participant communicates individually and as part of a team in a range of contexts
Review of passive visual cues, voice, pace, style and tone of communication
In-depth coaching in content selection, language and length of narrative and assessment of audience needs
Dos and don'ts of presentations

Workshop leaders
Louisa Scott spent seven years at the BBC. She was Results editor for the 2001 General Election and worked as a producer for the Political Research unit, news 24 and latterly the Six O'Clock News. She joined The Company Agency in 2003 and works with senior executives helping to improve their personal communication skills.

Molly Watson began her career trading FTSE Options on the London international Financial Futures Exchange. She then moved into journalism, becoming New York correspondent for the Evening Standard, a columnist for the Mail on Sunday and regular contributor to Vogue, the Daily Telegraph and The Spectator magazine. She recently headed up the London Office of Crosby|Textor, Australia's leading political strategic and opinion research consultancy. Molly specialises in crafting corporate narratives.

Sponsorship:

Maximise Your Exposure with Sponsorship and Exhibiting Opportunities
Sponsoring or exhibiting at the Strategic Communication Management Summit UK 2007 in London is the best way to meet and interact with your current and future clients. Our delegates are top-level decision makers from international organisations passionate about the role of corporate and internal communications. Sponsor the Forum and reach them before the competition does.