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High performance internal communication

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Fresh Ideas for Internal Comms

DATE: 21st April, 2010
LOCATION: Bloomsbury Hotel,
Central London
TIME: Registration 9am
PRICES:
Free for Melcrum members and subscribers

On April 21st 2010 around 200 internal communicators will be meeting in central London for a full day of presentations, discussion and unrivalled networking.

And the best bit: It’s absolutely FREE for Melcrum subscribers and members.






Fresh Ideas for Internal Comms will take place at the newly refurbished Bloomsbury Hotel in London, bringing together internal communication leaders from across Europe to hear the latest ideas and developments in your industry.


Overview

With the explosion of new communication channels, there have never been so many choices available in your communication toolbox. Busy practitioners tell us that it’s often a challenge to find the time to research what’s available in the market. Our speakers will share lessons learned and give you an overview of what they can do for you in a convenient format that minimises time spent away from the office.

So if you need help with producing video, monitoring social media channels, developing your intranet or measuring engagement, then this is the place to be.


Confirmed Sessions

Keynote Address

Richard Bloomfield, Communications Leader - Life Sciences at GE Healthcare

Richard will be sharing his tips and advice for getting the most from consultants and suppliers.

GE Healthcare

In this presentation, you'll learn:

  • The best ways of getting to know a range of suppliers and how to assess them for the correct technical and cultural fit.
  • How you can help your supplier to understand what you're trying to achieve and what you want them to do.
  • How to agree a clear plan of action.
  • What to do if things go wrong.



Nick Terry, Managing Director, Top Banana
Catherine Gibson, Assistant to the CEO, Aggregate Industries


Winning employee buy-in to save costs, generate more income and drive culture change at Aggregate Industries

Top Bannana


During any recession, the construction sector is hit harder than most and the current economic crisis has proved to be no exception. At Aggregate Industries (a member of the Holcim Group) sustainable cost savings had to be made in order to hit budget and minimize the number of redundancies.

What was achieved, in conjunction with midlands-based leadership communications specialist Top Banana, was not just a drastic saving in money and real income generation, but a marked improvement in the working culture that has since become a fundamental part of the company’s ethos.

In this presentation find out:

  • How employees were encouraged to take part in the “Focus On Our Future” campaign.
  • How the internal teams coached/supported employees and managers to present their achievements to senior leaders.
  • How Silo thinking was broken down and engagement increased.
  • What lessons were learnt and how the campaign is being adapted for future use.


Mark K. Smith, CEO, iPadio & Nemisys

www.ipadio.com

Dr. Bonnie Cheuk, Global Head of Knowledge and Information, Environmental Resources Management (ERM)

iPadio

Since the middle of last decade there has been an explosion of new communication tools available to business. Increased and affordable bandwidth combined with better and faster computing power has seen the choice of media available to busy communication practitioners grow exponentially. Combine the growth of mobile computing and the blurring of the lines between social media and internal communication we enter into a bewildering world of choice and relatively little best practice standardisation.

A case study from ERM will showcase how a 'CEO jam' channel is added to its mix of internal communication channels to engage with all staff to co-create the company's new strategy together.


iPadio gives every telephone user a voice to the Internet. Since iPadio's first live use - a mid-Atlantic yacht race in November 2008 - iPadio (www.iPadio.com) has pioneered the live audio to web market: now including automatic voice-to-text so iPadio calls are immediately searchable. From Virgin Media to the Duke of Edinburgh's Award, from Mayor Boris to The Children's Trust, individuals and organisations are turning to iPadio for live phone to Internet communications www.iPadio.com/live.

"iPadio - we've mic'd up the world"



Jonathon Scott, Director, EM(IC)*

Achieving results through the use of effective communication

EM(IC)*

Many organisations put large amounts of well-thought effort into communicating effectively to drive engagement but fail to achieve the goals they set themselves. In this case study, the ex group head of internal communications at RSA Insurance Group discusses how the use of innovative communication removes the blocks to engagement and that finding, fixing and communicating effectively can achieve great results.

In this session attendees will gain insight into:

  • How to discover what's preventing high employee engagement
  • How to improve customer service and innovation
  • How to work with senior leaders to approve and improve change




Nigel Edwards,
Regional Business Unit Communication Director, Pfizer

Using storytelling as a research and engagement tool at Pfizer

Pfizer


In a highly regulated industry like pharmaceuticals, with a workforce that has its roots in scientific and clinical data, one wouldn't necessary think that storytelling would be a commonly used way of communicating with employees.

In this presentation, Nigel Edwards, explains why storytelling is deemed to be an appropriate tool, as well as how it's being used.

In this session, Edwards will cover:

  • Why telling stories is one of the most powerful techniques available in internal communication because a story can simplify complexity, it can allow people to see things in a new light, and break down defense mechanisms.
  • How storytelling is being increasingly used to bring new business strategies to life and enable behavioral change.
  • How storytelling has been used to conduct research into the real-life experience of customer-facing employees with a specific product.
  • The importance of teaching storytelling skills to senior leaders and our people managers as it looks to improve their effectiveness in engaging employees.


Sam Marshall, Director, ClearBox Consulting

10 worst practices for intranets

ClearBox Consulting

This presentation will examine the common pitfalls in intranet design and operation, for both traditional and social-media driven approaches. Getting it right is rarely just about installing the right tool, but involves leadership and experimentation by internal communicators. Following the maxim that it's good to learn from your mistakes, but it's much cheaper to learn from someone else's, this presentation will distill patterns of common problems and look at possible solutions.

This session includes:

  • Balancing top-down and user-generated communication
  • Moderating and governing social media
  • Runaway SharePoint sites
  • Engaging Generation Y



Panel Discussion

Our panel of speakers will be joining specially-invited guests to share their fresh ideas for 2010. Find out their top tips and get practical advice you can take back to the office, including how to get maximum value when using consultants and innovative ideas to improve your communications.



Unrivalled networking

Throughout the day there will be ample time set aside to network with your peers. With 200 fellow internal communicators together in one room, there's no better networking opportunity this year.



Venue

The Bloomsbury Hotel
16-22 Great Russell Street,
London WC1B 3NN

Tel: +44 (0) 207 347 1000
Email: bloomsbury@doylecollection.com

EM(IC)*


Speaker opportunities

There are still a limited number of speaker opportunities available for this event. If you're an internal communication vendor at the cutting edge of the industry and would like to showcase your work to 200 internal communication professionals, please contact our Global Head of Sponsorship, Frankie Hannigan frankie.hannigan@melcrum.com or call 020 8600 4670 to apply for your slot today.

Please note: Speaker applications can only be accepted up until March 31st

Internal Comms Hub