Sharing bad news and maintaining morale during tough times
The current economic environment is causing great uncertainty across many organisations. Your leaders and managers may be faced with communicating bad news and answering difficult questions. Rumours can sweep through an organisation impacting morale and retention of talent. Yet, this situation provides the opportunity for communicators to really demonstrate value as leaders grapple with an environment that they may have little or no experience with.

During this essential webinar you'll learn how to:

- Prepare leaders and managers
Employees will want to hear direct from leaders and managers rather than the 'corporate mouthpiece.' Your leaders and managers will need to be prepared to communicate change themselves, and for difficult conversations with employees.

- Communicate a restructuring or downsizing
You'll need to manage upwards - these projects are high profile and leaders will be nervous. Learn about how to set up the project, getting a shared understanding from the start and dealing with ambiguity. In this webinar you'll also go through in detail how to build a restructuring/downsizing communication plan.

- Manage rumours and maintain confidentiality during change
Rumours thrive when there is secrecy and little information. Make sure this isn't the case in your organisation - learn how to manage gossip, why confidentiality is vital and how you can maintain it.

Aniko Czinege is the author of Melcrum's special report, Communicating during economic downturn (worth £49/$70). When you sign up for both our upcoming webinars, Communicating during a downturn and Five fast ways to increase your communication influence, you'll receive the report free.

Members £225 + VAT/$330

Non Members £250 + VAT/$370

Member prices are only available to members of the Internal Comms Hub or Strategic Communication Management. If you are not a member please order using the non-member links. Become a Melcrum member to receive discounts like these.

About your presenter:

Aniko Czinege is a leading organisational change and internal communications specialist with 20 years of experience working with global corporations such as
General Electric, GlaxoSmithKline, TNT, Teva Pharmaceuticals, Shell, Thorn EMI, Toyota and UBS. At
Workwise Communication, she has been advising clients
impacted by the recent economic events. Before setting
up Workwise Communication, Czinege was global internal communications director at GE Healthcare (previously Amersham Biosciences). Prior to joining GE, Ms. Czinege was a founder of the WPP change and internal communication consultancy Banner McBride.