Melcrum - Practitioner's guide

Develop a comprehensive framework for your intranet strategy

• Understand the 14 essential elements of successful intranet strategy.
• Learn how to build the business case for your intranet and demonstrate how it can address business risks.
• Develop a strategy for your intranet that meets business objectives and delivers value.

Understand each new communication technology

• See which social media tools other companies are integrating into their intranets.
• Understand the communication benefits and pitfalls of blogging, micro blogging, podcasting, virtual worlds, social networks, discussion forums, location-based software, wikis and video technologies.
• Develop strategies for achieving senior leader buy-in.
• Get all the information you need to decide which technologies you should integrate with your intranet.

Move towards a professional intranet management structure

• Avoid the "headless chicken" model of governance.
• Understand the 8 key elements of intranet governance.
• Create the ideal governance structure and learn who should sit where in the hierarchy.

Improve search and usability

• Make it easy for your employees to find the information they want, when they want it.
• Outline the top barriers to superior usability and learn how to overcome them.
• Achieve increased usability through page design, information architecture, testing prototypes, search and working with IT.

Ensure your intranet delivers value for your organization, and your employees

• Provide the right content and services - then deliver them in a user-friendly environment that sits comfortably with the corporate culture and IT strategy.
• Make the value of your intranet visible.
• Get budget holders to be more enthusiastic about your ideas for further investment.
• Evaluate which content management system best suits your needs.

Measure your intranet's performance

• Go beyond traditional metrics to calculate unique visitors, user satisfaction and ROI.
• See which techniques give a true indication of the value of your intranet.
• Understand how the wealth and relative ease of emerging intranet 2.0 offers added justification and value to your business case.

Exclusive intranet and social media research

You'll also get benchmarking data and analysis from our recent global intranet and social media survey, containing exclusive insight into how leading organizations are using their intranets, what their development priorities are and what budgets they have for future projects.

"43% of intranet managers prioritize re-launching their company intranet with a coherent strategy as top of their agenda"

"60% of those surveyed agree employees are now expecting more social and collaborative tools in the workplace"

Get the tools you need to:

• Align the intranet with the business strategy
• Integrate social media tools with your intranet
• Ensure content is up-to-date and relevant
• Manage the conflict between IT and communication
• Choose the right content management system for your organization
• Guarantee your intranet delivers value
• Learn intranet governance best practice
• Measure your intranet's performance

PUBLISHED BY MELCRUM
Melcrum is a research and training business, expert in all aspects of internal communication. Through our global networks, we connect more than 25,000 professional communicators in sharing what works. Other products and services include: How to Structure Internal Communication, How to Measure Internal Communication, Making Managers Better Communicators and Effective Communication from the Top.
For more details visit: www.melcrum.com or www.melcrumblog.com