As communicators, we face tough challenges on a daily basis. These
can range from how to maximize our efforts with limited resources
to communicating during tough times.
That's why this is a must-have report. It gives you the answers you need to address not one but eight of your most common communication challenges.
- Get a sample of the top case studies from 15 of our best-selling research reports.
- Increase your understanding on a wide range of key communication topics.
Order your copy now and get expert advice on key issues such as:
- Structure, your team and planning
- Manager communication
- Communicating strategy
- Employee engagement
- Change communication
- Intranets, social media and new technologies
- Senior leader communication
- Measurement
Learn best practices from organizations such as:
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BUY NOW!
Melcrum's Top 50 Internal
Communication Case Studies
Risk free offer!
If you are not completely satisfied you can
return the report
within 14 days for a full refund.
Sample case studies include:
Sainsbury's
Creating a buzz about a new way to do business
The UK supermarket had only a few weeks to educate 130,000 employees in 470 locations about a major partnership initiative. Learn how 39% of customer awareness for the new initiative was driven by employee buy-in and advocacy.
Hallmark
Asking managers what they think
Facing lackluster sales in its Personal Expressions Group and increased competition from large retail outlets, Hallmark realized it needed a major restructure. Find out how it was able to achieve its objectives by helping employees understand why the company needed to change and how it would work.
RBC Financial
Linking communication strategy to business goals
Learn seven key components of a good strategic communication plan that will ensure it's both comprehensive and adds measurable value to the bottom line.
Roger D'Aprix
Communicating culture down the line
Help line managers share culture-shaping messages and understand their role in communicating vision and values.
Aetna
Four lenses on strategy
A key challenge that the health insurance provider faced was how to communicate its new corporate objectives. Learn how it educated and engaged its 26,800 employees on the elements of business, customer, financial and capability to return the company to profitability and restore pride in the Aetna name.
Pitney Bowes
Creating communication consistency across national cultures
Nearly a third of Pitney Bowes' 35,000 employees work outside of the US. Coupled with a period of rapid expansion, these factors led to silo working and a failure to take advantage of cross-selling opportunities. Learn how its "One Company" culture initiative helped to align the business and provide an integrated view of its full suite of solutions.
Edelman
Forty key drivers of engagement
Edelman's employee engagement practice identified 40 key drivers of engagement. Get an inside look at how these are divided into six fundamental areas and learn some themes that are not typically covered in engagement work.
Shell
Changing employee attitudes and behaviors through rebranding
Embarking on a new rebranding program required changing the attitudes and behaviors of more than 110,000 Shell employees in more than 130 countries. Read its insightful case study for tips on how to plan and develop tactics for your change communication program.
IBM
Connecting the global organization through IBM's intranet
With more than 365,000 employees, IBM's early intranet development sprang up as separate incarnations for many groups. Discover how deploying standards for intranet development led to a single IBM entity and increased collaboration.
Pfizer
Communicating with field staff during major change
A major transformation initiative has been underway. Learn how the communication team used an innovative mix of channels to communicate the change to a hard-to-reach field workforce that is based from individual home offices to those who only have access to dial-up.
Angela Sinickas
Calculating ROI
Calculating a return on investment (ROI) for internal communication has long been deemed nearly impossible. But measurement expert, Angela Sinickas, shows you a proven formula to help you track your efforts.
BUY NOW!
Melcrum's Top 50 Internal
Communication Case Studies
Risk free offer!
If you are not completely satisfied you can
return the report
within 14 days for a full refund.
If for any reason you're not satisfied with this report, you can return it within 14 days for a full refund. No questions asked!
PUBLISHED BY MELCRUM
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all aspects of internal communication. Through our global networks, we connect more than
25,000 professional
communicators in
sharing what works. Other
products and services
include: How to Structure
Internal Communication,
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Communication, Making
Managers Better
Communicators and
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