How to review communication for
cost and efficiency

If you’re not looking at your own function and putting it under the microscope, chances are someone else will quite soon.

As recession starts to bite, organizations are focusing on the efficiency and effectiveness of their functions, investigating how to get greater value for money.

As a communicator, you need to be clear – both for yourself and for the rest of the organization – what you’re there for, and what can be expected of you and your team. You not only have to be able to define the value you add to your organization, but also demonstrate the difference you’re making.

This new report authored by Bill Quirke, a leading expert on internal communication, will show you how to place internal communication at the heart of your company and deliver greater value to your senior management.

Order your copy today and learn how to:

• Apply a four-stage approach to reviewing your function
• Clarify what your senior leaders expect from you
• Balance four crucial areas: customers, channels, capacity and capability
• Take action to improve the impact of the function

You’ll also get exclusive case studies from AstraZeneca R&D and Ericsson. See how they reviewed their internal communication and what action was taken as a result.

How to review communication for cost and efficiency shares a practical approach to reviewing the function, identifying where improvements are needed and developing a plan to close the performance gaps.

ORDER NOW AT OUR SPECIAL LAUNCH PRICE
Buy online:
UK: £49 (+ VAT) | US: $99
EUR: €69 (+ VAT) | AUS: $109 (+ GST)

Order by phone:
(UK/Eur) +44 (0)20 8600 4670
(US) +1 (312) 379 6500
(AUS) +61 2 8249 8352

email: customerservice@melcrum.com

About the author of the report:

Bill Quirke is one of the leading authorities on internal communication and the management of change. He is managing director of Synopsis, a specialist internal communication consultancy whose clients include British Airways, Vodafone, Intel, Shell, BBC, Diageo, UBS Group, AstraZeneca, Pfizer, Rolls-Royce, Unilever and Whitbread.

Prior to founding Synopsis, Quirke was a director at Burson-Marsteller, where he worked on global projects and led the European change communication practice. A regular speaker internationally, Quirke is the author of Making the Connections – Using internal communication to turn strategy into action (second edition, Gower, 2008) and Communicating Corporate Change (McGraw Hill, 1996).

Bill Quirke, Managing Director, Synopsis