Need help with your internal communication planning?
Few activities seem to unnerve today's internal communication professionals as much as strategic planning. Where do you start? What does it require? How do you drive the process? And how will you measure success?
That's where this toolkit can help. It walks you through a best-practice process for strategic planning, providing all the tools you need to go from concept to completion – and evaluation. Developed by Barbara Fagan-Smith, CEO at ROI Communication, this process has been implemented at major global companies, and is now available in this exclusive Melcrum guide.
Order your copy of Strategic planning for internal communicators now so you can:
- Get a step-by-step guide to the whole process – from running meetings to developing tactical plans
- Get tools, techniques, templates and worksheets you can use right away in your organization
- Learn from the experiences of leading global companies who have implemented this planning process: Adobe, HP-Compaq and Symantec
- Eliminate the problem of preparing for your planning process – everything you need to get going is included
Introductory offer!
Strategic Planning for Internal Communicators
Risk free offer!
If you are not completely happy you can return the report
within 14 days for a full refund.
WHAT'S IN THIS PRACTICAL GUIDE?
The guide is built around ROI Communication's Strategic Communication Planning Process. This 9-step model tells you exactly how to do each stage of the process and supplies you with everything you need to get started. It's been specially designed to be:
- Fast – you should be able to map your full vision, strategy and all tactics in just a couple of two-hour meetings
- Focused – as a process designed to improve efficiencies, it cuts straight to all the key questions whenever they need answering.
- Fun – when planning processes are too laboured, the plans that emerge tend to be dull and formulaic. But the speed of this planning process, and the fact that everyone who participates is physically present throughout, means that it generates stronger, more innovative and motivating plans.
PRACTICAL TOOLS
The Strategic Communication Planning Process is, effectively, an “out of the box” toolkit – you could take it as is and start the planning process immediately. The toolkit contains a wealth of practical tools you can adapt and use right away, including:
- Developing strategic and tactical plans
- Strategic communications planning meeting agendas
- Templates for mapping importance and success
- Conducting a meeting to articulate a vision for the future
- Strategy worksheets to
map your strategies and tactics
- Self-assessment worksheet for identifying what you want the plan to achieve
DETAILED INSTRUCTIONS
As well as giving you the tools for successful planning, this guide also features detailed instructions on how to carry out the specific tasks of strategic planning:
- SWOT analysis
- How to nail down the top business priorities
- How to increase emotional involvement in the planning process
- How to map Importance vs Success
- Strategy vs. Tactics: What are the differences?
- Determining roles and responsibilities
- Understanding metrics
- A look at how you can you be strategic every single day
Introductory offer!
Strategic Planning for Internal Communicators
Risk free offer!
If you are not completely happy you can return the report
within 14 days for a full refund.
IN-DEPTH CASE STUDIES
You'll also learn from the experiences of companies who have successfully implemented ROI's strategic planning approach:
HP-Compaq merger
When Compaq and HP merged in 2001, both communication teams had to work out a framework for managing the typical anxieties and communication needs of their employees, and also learn to work together. Read how they applied this planning process to give them an indisputable set of goals to pursue.
Adobe's strategy turnaround
In the post 9/11 economic downturn, and with a new strategy and CEO, the 2002 strategic planning session at Adobe couldn't have come at a better time. Learn how by the application of measured intelligence and well-worked structure, Adobe's communication had taken precisely the right approach to a period of turbulent change and anxiety.
Symantec's Strategic Communication Planning
In 2006, software giant Symantec had recently experienced unprecedented growth and decided to conduct a major strategic communication planning session. The new plan, developed from the process detailed in this toolkit, remains the foundation for all communication activities, and is fundamental in assessing and establishing individual team members' objectives.
If for any reason you're not satisfied with this report, you can return it within 14 days for a full refund. No questions asked!
PUBLISHED BY MELCRUM
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