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Strategic Communication Management is the world's number one subscription publication for communicators. In every issue you'll find innovative ideas from the world's leading organizations. SCM is different because it's written by practitioners for practitioners. No pitches, just practical independent advice to help you do your job.

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Reading Strategic Communication Management enables you to:

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Recent articles include:

  • Lessons learned about change at Sun Microsystems
  • Transforming internal communication at Ericsson
  • Creating a versatile toolkit to support managers
  • Managing communication and reducing overload at Microsoft
  • Shifting the role of communicator to leaders and managers at PHSA

Strategic Communication Management covers topics such as:

  • Developing and improving your intranet on a budget
  • Communicating through changes in leadership
  • Using communication to engage employees
  • Improving your employees' communication skills
  • Managing the communication function
  • Critical successes factors for global virtual teams
  • Communicating during major change
  • Developing an employee consultation process
  • Introducing centralization in a global IC function
  • What the future holds for corporate communicators
  • Measuring the impact of your communication
  • The impact of new technologies on internal communication
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Read best-practice case studies from the world's leading companies
such as:

  • Driving culture change by consensus at IBM
  • Involving middle managers in strategy at Volvo Group
  • Making a difference through storytelling at Parcelforce
  • Preparing for crisis at the World Bank
  • Improving communication to boost sales at BT

 


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Strategic Communication Management is a subscription publication from Melcrum Publishing
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