Melcrum - Practitioner's guide

Why isn't pure measurement or data enough
to drive action?

Action planning requires powerful research data and dialogue. That's why Melcrum's Measuring internal communication guide is so helpful. It provides you with the tools, templates and techniques you need to plan your research, collect robust data, and analyze and present the findings to enable effective decision-making that drives business results.

Managers often receive the results of surveys with data that is too complex for them to even understand, let alone act upon. By learning a framework for planning and implementing four levels of measurement, you'll be able to present your data in a more meaningful and compelling way to the people who will be using it.

Developed by measurement expert Theresa M. Welbourne, PhD, President and CEO, eePulse, Inc., this guide gives you key insight on:

• The best practice measurement cycle: Data, Dialogue, Action and Results
• How to plan and design a survey
• When to use focus groups
• How to choose the right metrics for benchmarking
• How to turn research data into valuable insights
• How to communicate performance data to leaders, managers and employees

Plus, learn top tips from other industry leaders such as Angela Sinickas, Katie Paine and Barry Nelson who share their insights on metrics that matter, calculating ROI, dashboards and key performance indicators to measure the effectiveness of your activities.

Practical tools include:

Measuring internal communication comes with practical tools to help you obtain robust and compelling data for effective decision-making.

• 13 Month

• Pulse Survey

Featured case studies include:

Rockwell Automation - Applying research finding - Find out how the internal communication team was able to get a sit at the leadership table by using data from its Impact Study to validate the need for additional resources to pursue high-impact opportunities within Rockwell's business divisions.

Dow Corning - A four-quadrant approach to segmentation - Learn how this technique can be used to drive communication planning and other organizational agenda.

Owens Corning - Assessing and prioritizing your team's activities - See how the Corporate Communications department was able to go from "visionary to "visionary and strategic by identifying activities that were performance related and linked to business success.

Hallmark - Getting employee feedback after a CEO forum - Learn how the greeting card manufacturer and specialty retailer has been able to collect compelling data by immediately gathering feedback from its employees following CEO forums and employee meetings.

Published November 2008

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Copyright © Melcrum Publishing Limited 2008.