Segmentation is firmly on the agenda for internal communicators. The sheer volume of information now available to internal stakeholders is so overwhelming that
communicators need to become more effective at targeting communications and sifting out the “need to know”
from the “nice to know,” or even the “actually, this is not relevant to you at all.”
In Melcrum’s 2006 survey of internal communicators and HR professionals, 75% of respondents segment their audiences and 58% say segmentation is a higher priority for them today than it was 18 months ago (Source: Melcrum Audience Segmentation Survey, 2006).
Mastering Audience Segmentation helps you develop more effective communication strategies and plans through better segmentation.
- Learn the best ways to segment your audience according to the structure of your company and your communication objectives
- Save time and money by avoiding the most common mistakes made by communicators
- Learn how to communicate with the different generations present in today’s workplace
- Discover how to use effective stakeholder research and segmentation to design channels that are more relevant, engaging and user-friendly for internal audiences
- Learn how best-in-class companies use segmentation to communicate
- Understand how advances in technology open up new ways to target communication to stakeholders
TRY THE REPORT FREE FOR TWO WEEKS
Order the report now and try it for two weeks! If you are not 100% satisfied, send it back to us in good condition before the end of your trial and get a full refund (excluding postage and packing).
Why is effective segmentation essential?
- to find out more about the diversity of your workforce and engage them with your brand
- To help define which communication channels are going to be the most effective for each audience
- To avoid “information overload” by only sending relevant communications
TRY THE REPORT FREE FOR TWO WEEKS
Order the report now and try it for two weeks! If you are not 100% satisfied, send it back to us in good condition before the end of your trial and get a full refund (excluding postage and packing).
This report is packed with:
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Tips to help you segment effectively
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Best-practice processes and models you can apply to your work
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Detailed case studies from leading companies you can benchmark your programs against
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Expert analysis from top thought leaders
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Advice on how new technology can aid effective segmentation and communication
Case study companies include:
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AstraZeneca: Segmenting at a global level
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Dow Corning: A four-quadrant approach to segmentation
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Avaya: Segmenting by hierarchy and geography
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Royal Bank of Scotland: Segmentation from an HR perspective
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Intel: Segmenting by countries and business groups
Plus extensive interviews with thought
leaders including:
- Angela Sinickas
- Shel Holtz
- Carol Kinsey Goman
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