Internal Branding:
How to create and sustain a
successful internal brand

Internal branding is the “glue that binds the culture and organization together so
the company can make good on its external promise.” It’s a complex challenge.
But you can avoid the common pitfalls with this insightful report which provides you with
an eight-step model to create an internal brand within your organization.

You'll discover how to:

• Identify the business outcomes you seek
• Determine where your key audiences are coming from and engage them
• Identify communication goals
• Create core messages and test them
• Create an internal theme and visual identity that's grounded strategically
• Develop a communication plan and goal alignment
• Develop tools, train and communicate
• Evaluate

FOR MORE INFO OR TO ORDER YOUR COPY NOW! (your PDF file will be e-mailed to you by Jan 15th)
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About the author:

David Grossman, APR, ABC, President and Principal thoughtpartner™ dg&a, is an award-winning industry expert and consultant in internal and leadership communication. Most recently, Grossman is helping to create what he calls leadercommunicators™ who unleash the power of communication to engage employees and drive performance. His methodologies in strategy development and messaging have won him accolades for bringing structure and sound discipline to the practice of communication. As an expert, he is also a valued member of the Internal Comms Hub's editorial board.

Written by:

David Grossman, President and Principal, dg&a