The internal communicator’s
guide to employee engagement

How to engage employees and improve business performance

Most organisations realise the importance of employee engagement as a key contributor to business success. In fact, 73% of communication practitioners report business improvements in employee retention and customer satisfaction as a result of employee engagement efforts (source: Melcrum's Employee Engagement Report, 2005).

So how can you take your engagement efforts forward and produce real deliverables? How do you convince senior leaders that it's worthwhile? What are the metrics to use to produce reliable scores?

You'll get these answers and more with Melcrum's multimedia CD-ROM, The internal communicator's guide to employee engagement.

Order today and learn:

• How to embed engagement as a real process in your organisation — take it beyond a corporate fad
• How to measure levels of engagement and give senior leaders the metrics they want
• Why senior leaders should engage employees on driving strategy and change
• What drives employee engagement — and what importance other companies place on each of the key drivers
• An easy-to-use 6-step process for building an engagement strategy that works

This interactive CD-ROM features 3 Melcrum webinar playbacks, audio presentation and an audio guide:

Webinar - Employee Engagement: Beyond a Corporate Fad

Based on over 6 months of research, we show you how to turn engagement from a corporate aspiration into reality.

What you'll take away:

• An A-Z for executing a successful engagement strategy, from planning through to implementation
• Real-life engagement practices that work, from communication professionals at organisations including Sodexho and Novo Nordisk, and thought leaders including Jim Shaffer and Christopher Hannegan
• How to embed engagement in your organisation with a practical strategy map you can use immediately

About the research:
Melcrum’s research study included a survey of over 1,000 communication and HR professionals and in-depth interviews with professionals at leading global organisations.

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Webinar - Employee Engagement: If you can't measure it, you can't manage it

Find out why measuring your employee engagement efforts is key to managing them and see the process at a "grass-roots" practical level, allowing you to start gathering the metrics your senior leaders want.

What you'll take away:

• Get to grips with the three critical dimensions of engagement and learn why each is important
• Get a behind-the-scenes look at how other organisations measure and improve employee engagement
• Produce the metrics your senior leaders want with tips on how to effectively measure engagement 

About the presenters:
Adam Zuckerman is an Executive Director at ISR where he has spent the last six years working with clients to better understand and improve their organisational cultures.

Larry Norton is currently the Vice President of Organisational Development with PETsMART a North American specialty retailer.  Prior to his current role, Larry has served in similar capacities with other Fortune 500 organisations.

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Audio Presentation - The CEO is the Chief Engagement Officer

See the role senior leaders (and in particular the CEO) play in driving engagement at your organisation.

What you’ll take away:

• How the CEO can drive engagement by "reaching down" hierarchy layers
• Determine clear streams of engagement and drive change
• The communicator’s role in providing guidance and coaching to senior leaders
• Get the CEO to manage and govern decision-making processes to drive engagement

About the presenter:
John Smythe helped form Engage for Change, a consultancy dedicated to engaging staff to drive change, transform organisations and raise day-to-day business performance.

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Webinar – Engaging Employees in Change: Communicating a New Business Strategy at Cingular Wireless

See first hand the challenges faced by the employee communication team at Cingular Wireless in communicating a new business strategy during and after a merger that saw them become the biggest wireless company in the US.

What you’ll take away:

• See how successfully employees were mapped to the new company's strategy and how this helped engage staff from all levels of the organisation
• Learn how four Strategic Imperatives were used to drive employee behavior
• The ability to segment audiences and leverage managers as a communicator
• Use a combination of communication channels to deliver consistent messages again and again

About the presenter:
Bonnie Owen is Director of Employee Communication for Cingular Wireless. Her team manages comprehensive communications programs for the largest wireless telecommunications company in the United States.

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Audioguide – Melcrum's Strategy Map for Employee Engagement

An in-depth look at how to implement an employee engagement program in your organisation, from defining it in your business's context, right through to measuring its effectiveness.

Melcrum CEO Victoria Mellor explains how to use the six-step guide with a template and worked example.

What you’ll take away:

• A worked example and template you can start using now
• A detailed audio guide on implementing the 6 steps

You also have access to 6 specially selected articles from the world's leading subscription titles for communicators, Strategic Communication Management and The Business Communicator

Engaging employees in new values and behavior at South West Trains
How a legacy of bad employee-manager relations was tackled by engaging employees

Engaging staff and driving business performance at QinetiQ
How an engagement program increased profitability by 45%

Linking communication to engagement
Play an active role in demonstrating how communication helps drive engagement

Building commitment to a new business strategy at Sensis
Using leadership communication to help employees connect with the business

An engagement strategy process for communicators
Clarifying what engagement means for your organisation

Using Appreciative Inquiry to drive change at the BBC
An engagement technique to change organisational dialogue