As organizations have evolved and grown more complex, internal communicators are having to find new ways to engage employees. With more and more people working remotely from their managers, and many others not having access to technology, new strategies are often required to reach each and every employee.
- So how do you engage a virtual team who rarely come into the office?
- How can you communicate effectively with employees working in stores, on the factory floor or at home?
- And which new technologies can you add to your communication mix to help engage employees?
All this and more is covered in Melcrum's latest research report: How to communicate with hard-to-reach employees. With in-depth case studies from some of the world's leading global companies, this report is an invaluable resource for communicators in any modern organization
- How to communicate with employees who have limited access to a computer
- Which new technologies can help to engage remote workers
- How to combine traditional channels with social media and the intranet
- Ways to communicate with employees who have little contact with their managers
With more than 130 pages, 15 case study companies and five expert opinion pieces, this report contains the most in-depth and up-to-date research available on communicating with hard-to-reach employees.
The two main chapters of the report cover communicating with non-wired employees and communicating with virtual teams.
This section covers communication with employees who don't have access to technology: those working in factories, in shops, and other difficult locations.
Case studies include:
Marks & Spencer
Addressing the communication challenges of a retail environment
Major high street retailer Marks & Spencer, has over 600 stores across the UK, plus more than 250 stores operating in 38 territories. The vast majority of the company's 75,000 employees work in stores and in shifts, making them difficult to reach. Read how it relies on moving away from technology and "back to basics" to communicate key messages in staff rest areas.
British Airways
Communicating with a mobile pilot workforce
With around 3,100 pilots operating a fleet of 230 aircraft on a variety of routes around the world, British Airways is putting a real focus on online internal communication. Learn how they balance these online channels, including the intranet and online discussion forum, with traditional offline channels, like face-to-face and monthly newsletters.
Rolls-Royce
Strategy communication through storyboards
Rolls-Royce is a world-leading provider of power systems and services, with 37,000 global employees. With much of the workforce hard-to-reach, including many in factories, communicating with individual staff members is a significant challenge. Discover how the company use interactive storyboarding sessions to consistently and efficiently communicate strategic messages to all its employees face-to-face.
Virgin Trains
Engaging hard-to-reach groups
UK train operator, Virgin Trains, has the challenge of communicating with three different groups: onboard train staff, station workers and head office employees. Learn how they use a wide variety of channels to engage employees in each group, including new technologies, face-to-face, local printed publications, "vision awareness" workshops and even using celebrity customers to bring the message to life
KFC
Using posters for action-oriented communication
With 11,000 restaurants in more than 80 countries worldwide, cascading important messages down to each individual employee is a major issue for KFC. Discover how KFC UK conducted a communications audit and, as a result, introduced posters to convey action-oriented team messages to its 7,000 employees.
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How to communicate with
hard-to-reach employees
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This section covers communicating with employees who have little face-to-face contact with their managers and colleagues but do have access to communication technologies.
Case studies include:
Pfizer
Communicating with field staff during major change
With many of its staff working from home offices, Pfizer's UK commercial arm has the challenge of communicating key messages with these employees. Hear how it used frank, honest employee video and enlisted influential employees to champion communications and drive engagement during a recent major change initiative.
IBM
Improving dispersed workforce communication through social networking
With over 40% of its employees working remotely on a regular basis, IBM is using and developing several leading-edge technologies to support employee communication. Discover how the software giant uses the full range of social media tools to support virtual working, including blogs, wikis, social networks, social tagging and bookmarking, online jams and meetings in virtual worlds.
ALTANA Pharma
Using podcasts to connect a remote sales team
When ALTANA Pharma appointed a new vice president of sales in September 2005, it needed a cost-efficient way to introduce the new VP, build rapport and provide insights on key business initiatives. Learn how it launched "Ron's blog" a new podcast/blog with the VP, which has become so successful over 80% of all employees access each episode.
Volvo 3P
Using face-to-face to overcome language barriers and build trust
With design studios based in Japan, Sweden, France and two US sites, Volvo 3P's product development team are keen to retain a personal element to the communication between different locations. Read how they do this by using tele- and video-conferencing, as well as holding regular meetings where the entire design group meet at one of the regional sites.
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How to communicate with
hard-to-reach employees
RISK-FREE OFFER: If you're not 100% happy you can return the guide within 14 days for a full refund (excl. p&p)
As communicating with virtual and remote teams often involves incorporating the latest technologies, this section also includes practical advice from some of the leading thinkers in the field:
Lee Hopkins - Online and Social Media Communication Strategist
Using social media to communicate with hard-to-reach groups
- supplementing email with social media
- creating emotionally bonded virtual teams
- supporting collaboration and knowledge sharing
- communication and culture change
Sam Marshall- Director, ClearBox Consulting
Extending online communication to non-wired audiences
- using intranet kiosks to connect with non-wired staff
- dos and don'ts of intranet kiosks
- getting people using kiosks
- why the benefits far outweigh the risks
Susan Carroll- Director, Scala-Advance
Improving communication in virtual teams:
- Critical success factors for working in virtual teams
- Key points to help dispersed teams work together more effectively
- Tips for effective teleconferencing
- Key points to aid those leading a virtual team
Buy Now!
How to communicate with
hard-to-reach employees
RISK-FREE OFFER: If you're not 100% happy you can return the guide within 14 days for a full refund (excl. p&p)
CASE STUDIES COMPANIES INCLUDED IN THIS REPORT ARE:
- Siemens
- Shell
- Pfizer
- ALTANA Pharma
- Volvo 3P
- IBM
- KFC
- Marks & Spencer
- Virgin Trains
- Rolls-Royce
- Rentokil Initial
- National Grid
- Motorola
- Serco
- British Airways
EXPERT INSIGHT IS PROVIDED BY:
- Susan Carroll
- Molten Group
- Steve King
- Lee Hopkins
- Sam Marshall
If for any reason you're not satisfied with this report, you can return it within 14 days for a full refund. No questions asked!
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