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How to structure your
communication team
The definitive guide to the internal communication function
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33% Discount
Valid until September 14, 2007
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How to Structure Internal Communication provides best-practice tools and
techniques for organizing your department to achieve maximum results. It looks
at how organizations worldwide structure their teams, how they manage their communicators'
skills, competencies and development and where internal communication
typically sits.
Download an executive
summary of the report's key findings
Praise for this report:
"I found the report very interesting, as did my colleagues in Communication. It is very useful during restructuring exercises."
Helen Evans, Communications Manager, Events, Norwich Union
"Keep up the good work! I"m becoming a communication expert with your resources."
Grace Williams, Human Resource Planning, Meijer
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Buy How to Structure Internal Communication
at the special price of
USD495 / GBP295 / €450 / AUD560!

(regular price: USD775 / GBP465 / €695 / AUD885)
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Detailing a variety of shared
service models and real-world department structures, it demonstrates
different ways to organize your team whilst looking at how other
organizations structure theirs.
Find out how you and your organization can:
- Choose the right structure for your organization
- Set a single and consistent strategy
- Gain greater recognition, budget and resources
- Hire the right candidates for the job first time
- Use benchmarking data to present the business case for change
This report is packed with:
- Sample organizational charts
- Templates for setting strategies and plans
- Sample job descriptions
- Interview checklists
- Expert analysis
- Case-study examples of centralized and decentralized structuress
Case study companies include:
- RBC Financial - Creating a dual structure for best business success
- Westpac Bank - The bottom line benefits of a fee-for-services model
- General Motors - The mix of consistency and flexibility with local "account manager" communicators
- Sodexho - Setting the strategy and skill sets for working in an "agency" model
- Bank of America - Building communication competencies
- HP - Building a committee to navigate the global/local balance
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This independent research report presents the findings of a global survey
of over 700 communication and HR professionals, 27 in-depth interviews and
best-practice
case studies in one easy-to-read report.
Case study companies include: RBC Financial, Westpac Bank, Hewlett-Packard, General
Motors, Sodexho, Bank of America and Washington Mutual. Download
executive summary
Some key findings of the research:
| 36% |
of internal communication shared
service centers are funded by corporate headquarters and
given their own budget |
| 68% |
of organizations say they share their
specialized communication services among the entire organization |
| 65% |
of HR professionals report to the
CEO |
| 38% |
of internal communicators operate
within a dedicated corporate communication function |
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Contents
of the report:
1. Where internal communication sits
How do internal communication departments operate in their organizations globally?
Where do they sit in the company? Who do they report in to? How do organizations
resource them? We collect the evidence and build the case for change.
2. Skills and competencies
Provides you with a deep insight into how organizations around the world recruit
and develop the skills of their teams. This chapter also outlines the objectives
they set for them, as well as thought pieces, competency and skills charts and
ideas from some of the leading communication professionals.
3. Strategies and Plans
Examines the key strategy issues facing internal communicators today and the
most effective ways of dealing with these so your team are singing from the same
hymnsheet. By delving into a diverse spread of internal communication plans,
we show you how to build a global communication strategy that feeds into a local
one, to save you time and money.
4. The structure of internal communication teams
Investigate how different models are used in the communication world with organization
charts and in-depth case-study examples of models in practice with particular
emphasis on the tensions between centralized and decentralized structures.
5. Shared Services
By investigating what a shared service is, how it is used in the communication
world, and different models in use at worldwide organizations, this chapter is
a definitive guide to everything you need to know about shared service internal
communication structures.
Download executive summary
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Special offer!
As well as how to structure your team, do you want to make sure you get the best out of it?
Add How to develop outstanding internal communicators to your order for only
US$250/£150/€220/AU$285,
Written
by communication experts Sue Dewhurst and Liam FitzPatrick, helps you build a high-performance internal communication team. You'll get a framework to help you identify the skills, experiences and knowledge exceptional internal communicators need, so you’ll be able to improve your recruitment, training and your own professional development.
Whether you're employing new staff, developing your team or progressing your own career, this is an invaluable resource. Click here to buy both now
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How
to Structure Internal Communication is essential reading for executives
and senior managers in the following departments:
- Corporate Communication
- Internal Communication
- Human Resources
- Organizational Development
- Corporate and Public Affairs
Download
executive summary
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Buy How to Structure Internal Communication
at the special price of
USD495 / GBP295 / €450 / AUD560!

(regular price: USD775 / GBP 465 / €695 / AUD885)
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How to Structure Internal Communication and How to Develop Outstanding Internal Communicators are research reports from Melcrum Publishing
Melcrum Publishing, The Glassmills, 322b King Street, London, W6 OAX UK
Melcrum Publishing, 449 N. Clark Street, Suite 305, Chicago, IL 60654, USA
Melcrum Publishing,
Suite 6, Level 4, 95 Pitt Street, Sydney, NSW, 2000, Australia
Copyright © Melcrum Publishing Limited 2007.

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