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How to Structure Internal Communication provides best-practice tools and
techniques for organizing your department to achieve maximum results. It looks
at how organizations worldwide structure their teams, how they manage their communicators'
skills, competencies and development and where internal communication
typically sits. Download an executive summary of the report's key findings Praise for this report:"I found the report very interesting, as did my colleagues in Communication. It is very useful during restructuring exercises." Helen Evans, Communications Manager, Events, Norwich Union "Keep up the good work! I"m becoming a communication expert with your resources." Grace Williams, Human Resource Planning, Meijer |
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Detailing a variety of shared service models and real-world department structures, it demonstrates different ways to organize your team whilst looking at how other organizations structure theirs. Find out how you and your organization can:
This report is packed with:
Case study companies include:
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This independent research report presents the findings of a global survey of over 700 communication and HR professionals, 27 in-depth interviews and best-practice case studies in one easy-to-read report. Case study companies include: RBC Financial, Westpac Bank, Hewlett-Packard, General Motors, Sodexho, Bank of America and Washington Mutual. Download executive summary Some key findings of the research:
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Contents of the report:1. Where internal communication sits How do internal communication departments operate in their organizations globally? Where do they sit in the company? Who do they report in to? How do organizations resource them? We collect the evidence and build the case for change. 2. Skills and competencies Provides you with a deep insight into how organizations around the world recruit and develop the skills of their teams. This chapter also outlines the objectives they set for them, as well as thought pieces, competency and skills charts and ideas from some of the leading communication professionals. 3. Strategies and Plans Examines the key strategy issues facing internal communicators today and the most effective ways of dealing with these so your team are singing from the same hymnsheet. By delving into a diverse spread of internal communication plans, we show you how to build a global communication strategy that feeds into a local one, to save you time and money. 4. The structure of internal communication teams Investigate how different models are used in the communication world with organization charts and in-depth case-study examples of models in practice with particular emphasis on the tensions between centralized and decentralized structures. 5. Shared Services By investigating what a shared service is, how it is used in the communication world, and different models in use at worldwide organizations, this chapter is a definitive guide to everything you need to know about shared service internal communication structures. Download executive summary | ||||||||||
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How
to Structure Internal Communication is essential reading for executives
and senior managers in the following departments:
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How to Structure Internal Communication and The Pulse are research reports from Melcrum Publishing
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