How to Communicate Business Strategy to Employees

How to Communicate Business Strategy
to Employees

The definitive research report on how the world’s leading
organizations engage employees with company goals

Communicating business strategy to employees in a compelling and engaging way is something all communicators strive for. Ultimately employees who feel part of the ‘bigger picture’ and are pulling in the same direction will not only have a positive impact on the bottom line, but also give your company a competitive advantage.

But how can you ensure your strategy translates not only to senior executives but also to the front line? What information should you communicate, how often and to whom? And what are the best channels to use – intranet, roadshows, newsletters, senior leaders, line managers?

How to Communicate Business Strategy to Employees is the latest report from Melcrum, which gives you all the answers. With a detailed behind-the-scenes look at how best-in-class organisations communicate their strategy and expert analysis on the pitfalls to avoid, this report will show you how to tailor messages for different divisions and communicate them effectively across your organisation.

Download an executive summary of the key findings

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How to Communicate Business Strategy
to Employees
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Learn from the experiences of leading organisations such as:

Goodyear
“Through our seven reasons to believe in Goodyear, 70% of respondents now know our company strategies.”
Keith Price, Corporate Communications Director
Vodafone
“When we analysed the results, approximately 80% of employees said that they heard our broadcast before getting the news elsewhere.”
Darren Briggs, Head of Group Internal Communications
Aetna
“(Since the turnaround strategy was launched) more than 72% of employes understand what’s expected of them and how what they do each day has an impact on the company’s business results.”
Ann Marie Gothard, Business Communications Director
Sainsbury's
“39% of customer awareness came from the activity and advocacy of in-store employees…that was completely unprecedented for us.”
Chris Benham, Retail Project Manager

Discover top tips from world-class organizations on:

Addressing different audience needs – finding the best methods to engage employees in the ‘big picture’
Creating a clear line of sight so employees can easily identify with corporate strategy and see how their own work fits in
What information to communicate – financials, competitor information, new product development – and who to communicate it to
Making a global strategy meaningful at local sites
Linking your strategy communication efforts to business goals and the bottom line
Educating line managers and leaders in communicating strategy

Buy
How to Communicate Business Strategy
to Employees
now at the special price of
AUD665!

(regular price is AUD885)

This report is packed with:

Best-practice communication strategy processes and models
Detailed corporate case studies and expert analysis
Statistics you can use in presentations and reports
Key performance indicators
Process strategy maps and strategy toolkits
Top tips and checklists

Case study companies include:

Hallmark - In undergoing a major structural reorganisation, Hallmark realized that it would fail unless employees could see why they were changing and how it would work. Discover how they improved business literacy by 25% to communicate change.

British Gas - Communicating annual results to front-line employees in a way that is intelligible is no easy task. Discover how British Gas adopted a 5-step process to deliver financials with meaning.

Aetna - In 2002, Aetna found itself in need of a new strategic direction. Read how it educated and engaged its 26,800 employees to return the company to profitability and restore pride in the Aetna name.

RBC Financial - Rather than using complex and over-long communication strategies, RBC used a short, easy to understand and simple to assemble approach. Learn how they did this to link their strategy to business goals in a way that added value to the bottom line.

Plus insight and practical advice from thought leaders including:

Jim Cole, Angela Sinickas, Paul Sanchez, Fraser Likely, Bill Quirke, Jane Sparrow, Jacqui Hitt, Christopher Hannegan and Robert Bradford.