With business growing increasingly global, fresh communication challenges have
arisen for the 21st century:
- Communicating across national cultures and languages
- Creating a clear line of sight between each individual employee and the company strategy
- Delivering consistent global messages that are locally relevant
- How to build an internal comms network to facilitate global communication
How to communicate with a global workforce is the new research report from Melcrum that will give you best-practice examples of how to overcome these challenges.
With more than 190 pages of material, including exclusive
case-studies from 17 global organizations and numerous expert advice pieces, you'll get the most comprehensive report available on global internal communication.
- How to communicate across different national cultures, including China, India and Japan
- How to support leaders working in a global company
- Which channels are the most effective
- How to achieve consistent communications across a global audience
- Maintain the balance of global and local communication
- Connect a virtual internal communication team
Buy Now!
How to communicate
with a global workforce
RISK-FREE OFFER: If you're not 100% happy you can return the guide within 14 days for a full refund (excl. p&p)
Ernst & Young
Redefining “local” communication with leaders' toolkits
Ernst & Young employs 120,000 people in over 140 countries, so the key internal communication challenge is how to deliver global messages locally. See examples of how it has redefined “local” communication by developing leaders' toolkits to provide regional communicators with a solution to the delivery of globally-led programs.
Pitney Bowes
Creating communication consistency across national cultures
A third of Pitney Bowes' 35,000 employees work outside of the US, which, coupled with a period of rapid expansion, was leading to silo working and a failure to take advantage of cross-selling opportunities. Learn how it introduced a “One Company” culture-change program to create business alignment and provide an integrated view of their full suite of solutions.
IBM
Connecting the global organization through IBM's intranet
By the mid-1990s IBM found that it had numerous intranets in many different areas of the business around the world, but have worked to create a single homepage for every user. Read how the company uses Web 2.0 technologies like wikis, blogs and podcasts to encourage collaboration and communication across language barriers and time zones.
Sun Microsystems
Communicating to a global workforce
How do you capture the hearts and minds of employees when they're spread out around the globe? That's a common dilemma many communicators face. Discover how Sun Microsystems is addressing the problem through a combination of an effective organization structure for the internal communication function and social networking.
Plus also get an exclusive behind-the-scenes look at what's working at Ericsson, AP Moller Maersk, Nordea, Rentokil Initial, Serco, Volvo 3P, Cisco, Motorola, ABN Amro, Shell, SAP and UPM.
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How to communicate
with a global workforce
RISK-FREE OFFER: If you're not 100% happy you can return the guide within 14 days for a full refund (excl. p&p)
Bill Quirke - Managing Director, Synopsis Consulting
Using “air traffic control” to create communication consistency:
- Global versus local communication
- Getting networks to work collaboratively together
- The problem's with “flat-pack“ communication
- Quirke's “air traffic control” system and how to apply it
Dr. Stephen Harding - Executive Director, Towers Perrin-ISR
Engagement across different national cultures:
- How cultural factors impact engagement scores
- Variations in engagement across 10 national cultures
- Towers Perrin-ISR's “think, feel and act” engagement model
- The key drivers of engagement across national cultures
Steve King - Senior Advisor, Institute for the Future
Global demographic trends' impact on internal communication:
- The effects of the “Baby Boomer” population
- Generation Y communication patterns
- 4 key shifts needed by internal communicators in the new business environment
- The importance of less formal communication
Liz Guthridge - Founder, Connect Consulting
Global surveys and focus groups:
- Creating communication consistency during outsourcing
- The “Five Cs” of communication when working with outsourced workers
- Tips for helping employees understand and accept the changes in their day-to-day job
- Working with trade unions to ensure communication consistency
Kathryn Yates - Director of Communication Consulting, Watson Wyatt
Achieving communication consistency across a global audience:
- Understanding cultural differences
- Diagnosing global communication effectiveness
- Aligning communication for global consistency
- Creating a global communication strategy
Buy Now!
How to communicate
with a global workforce
RISK-FREE OFFER: If you're not 100% happy you can return the guide within 14 days for a full refund (excl. p&p)
If for any reason you're not satisfied with this report, you can return it within 14 days for a full refund. No questions asked!
PUBLISHED BY MELCRUM
Melcrum is a research and training business, expert in
all aspects of internal communication. Through our global networks, we connect more than
25,000 professional
communicators in
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