Melcrum presents the findings of six months' global research...


Report overview

Case studies

Expert insight

About Melcrum

Buy now



How to communicate with global and hard-to-reach audiences

Case studies, strategies and expert insight on communicating with dispersed and non-wired employees

SCM Summit UK 2007

Buy nowDownload Brochure

Expert insight



Expert insight comes from some of the world's foremost thinkers in communicating with global and hard-to-reach audiences, including:

Dr. Stephen Harding, Executive Director, Towers Perrins-ISR
- Engagement across different national cultures
:

  • How cultural factors impact engagement scores
  • Variations in engagement across 10 national cultures
  • Towers Perrins-ISR’s think, feel and act engagement model
  • The key drivers of engagement across national cultures






Steve King
, Senior Advisor, Institute for the Future
-
Global demographic trends’ impact on internal communication:

  • The impact of the "Baby Boomer" population
  • Generation Y communication patterns
  • 4 key shifts needed by internal communicators in the new business environment
  • The importance of less formal communication






Liz Guthridge
, Founder, Connect Consulting
- Global surveys and focus groups
:

  • Creating communication consistency during outsourcing
  • The "Five Cs" of  communication when working with outsourced workers
  • Tips for helping employees understand and accept the changes in their day-to-day job
  • Working with trade unions to ensure communication consistency






Susan Carroll
, Director, Scala-Advance
- Improving communication in virtual teams
:

  • Critical success factors for working in virtual teams
  • Key points to help dispersed teams work together more effectively
  • Tips for effective teleconferencing
  • Key points to aid those leading a virtual team






Kathryn Yates
, Global Director of Communication Consulting, Watson Wyatt
- Achieving communication consistency across a global audience
:

  • Understanding cultural differences
  • Diagnosing global communication effectiveness
  • Aligning communication for global consistency
  • Creating a global communication strategy





Plus top tips and practical advice from Angela Sinickas, Pam Hurley, David Ferrabee, Nicholas Ranken, Johan Sieber, Christine Daymon, Takeo Nishitani, Simon Callow, Sally Harris, Peter Siddall, David Grossman and Bill Quirke.

 

How to Communicate with global and hard-to-reach audiences



Privacy Policy © Melcrum Publishing 2007   
  Melcrum