• Increasing the visibility of the CEO and his senior management team through regular meetings, live broadcasts, the intranet and the employee magazine
• Delivering a consistent story on progress across all internal channels
• Seeking regular feedback on understanding and belief in the plan through company-wide surveys including "60 second" online surveys
• Running focus groups to understand areas of success and those requiring improvement
• Aligning messages with media, government relations, investor relations and marketing teams
• Rebranding all key internal channels to become more accessible
• Delivery the brand and engagement process for "Plan A"

Robert Nuttall

The Eventworks define involvement as "active participation to create ownership, belief and commitment". Employees who are "involved" in the business are far more committed and passionate than those working for competitors - who may merely focus on "engaging" employees. But how do you move beyond engagement to involvement? This session will share practical ideas and solutions by practising what it preaches and getting you involved.

Jeremy Starling Managing Director, The Eventworks - the business of involvement

Appreciative Inquiry is an engagement technique that, when used successfully, can transform the relationship between leaders and employees and build real momentum and commitment to change inside an organisation. In this session you'll hear how the technique is being applied at O2. Head of Experience, Phil Askham will focus on:

• Using large-scale "inquiries" to energise the organisation, build common purpose and fully connect employees with the brand and customers
• The difference between internal brand education and true brand engagement
• Evaluating the link between happy employees and happy customers
• How O2 has become one of the UK's best places to work

Phil Askham Head of Experience, O2 UK

Organisations often strive to make employees ambassadors of their sponsorship programmes through a range of engagement activities. At Visa this has been taken a step further: the company is using its partnerships with the Olympic and Paralympic Games, Rugby World Cup, Disney and FIFA football as a way to engage employees in the business strategy. Drawing on this approach at Visa Europe, as well as past experiences at Lego, Vodafone and Ericsson, Head of Internal Communications, Mark Darby will talk about:

• How to explain the business benefits of sponsorship properties to employees
• How to use sponsorship properties effectively with employees
• How to merge sponsorship with business messages
• Using sponsorship as reinforcement of the business strategy

Mark Darby Head of Internal Communications, Visa Europe

With a new stock-management system due for implementation, B&Q needed to ensure that employees were fully up to speed on what was required of them to ensure a successful roll-out of the new system. B&Q devised a campaign idea and approached The Edge Picture Company to bring it to life with moving images. The aim was to dramatically increase awareness and get staff thinking about their individual responsibility. This session will look at the campaign from development through implementation and evaluation, focusing on:

• Communicating and ensuring visibility of the new system to 36,000 B&Q employees
• Reviewing the response from staff
• Measuring the impact of the initiative in terms of staff attitudes and performance
• The impact on business performance in terms of productivity and cost savings
• Expectations vs. reality - outlining the results

Caroline Jones Business Engagement Manager, B&Q

Nicky Flook Former Kingfisher Communication Manager

Pete Stevenson Creative Director, The Edge Picture Company

"Renew Defra" is one of the most ambitious change programmes in government - and its success depends on great communication. The programme is designed to transform the Department for Environment, Food and Rural Affairs into a flexible organisation that is responsive to ongoing change and ready for the future. Once complete, Defra's staff will work flexibly across projects and programmes and be rewarded differently - for working style as well as delivery. In this session you'll hear how communication has played its part from the outset, with a specific focus on:

• How internal communication is supporting major change at the heart of government
• Creating and sustaining momentum when your staff have "seen it all before"
• Handling headcount reductions while striving for transformational change
• Putting communication at the heart of a new organisational culture

Kathryn Pallant Head of Internal Communications, Department for Environment, Food and Rural Affairs (Defra)