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How to communicate with global and hard-to-reach audiences

Case studies, strategies and expert insight on communicating with dispersed and non-wired employees

SCM Summit UK 2007

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Case studies



Get lessons learned and practical tips from 20 of the world's best companies, including:

IBM - Improving dispersed workforce communication through social networking

With over 40% of its employees regularly working remotely, IBM is using and developing several leading-edge technologies to support employee communication. Discover how the various techniques operate in IBM, including the importance of ‘social tagging’ and ‘social bookmarking’.





British Airways - Communicating with a global pilot network

With around 3,100 pilots operating a fleet of 230 aircraft on a variety of routes around the world, British Airways is putting a real focus on online internal communication. Learn how they balance these online channels, including the intranet and online discussion forum, with traditional offline channels, such as face-to-face and a monthly newsletter.





Ernst & Young - Redefining ‘local’ communication with leaders’ toolkits

Ernst & Young employs 120,000 people in over 140 countries, so the key internal communication challenge is how to deliver global messages locally. See examples of how it has redefined ‘local’ communication by developing leaders’ toolkits to provide regional communicators with a solution to the delivery of globally-led programs.





KFC - Using posters for action-oriented communication

With 11,000 restaurants in more than 80 countries worldwide, cascading important messages down to each individual employee is a major issue for KFC. Discover how KFC UK conducted a communications audit and, as a result, introduced posters to convey action-oriented team messages to its 7,000 employees.





Motorola - Creating consistency through common brand values

Despite the success of external advertising campaigns, many employees at Motorola identified more with their business unit or region than the company globally. In 2004 Ed Zander became the new CEO and made it a priority to create "One Motorola" with "seamless mobility". Read how the company went through the long process of redefining its values and then consistently communicated them worldwide.





Plus also get an exclusive behind-the-scenes look at what's working at Nordea, Siemens, National Grid, Rentokil Initial, Serco, Atlanta Pharma, Volvo 3P, Pitney Bowes, Cisco, ABN Amro, Shell, SAP, UPM, Sun Microsystems and McDonald's.

 



How to communicate with global and hard-to-reach audiences


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