Melcrum presents the findings of six months' global research...


Report overview

Case studies

Expert insight

About Melcrum

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How to communicate with global and hard-to-reach audiences

Case studies, strategies and expert insight on communicating with dispersed and non-wired employees

SCM Summit UK 2007

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About Melcrum



www.melcrum.com

Melcrum is a research and training business, expert in all aspects of internal communication. Through our global networks, we connect more than 25,000 professional communicators in sharing what works. Together, we seek to improve the effectiveness and influence of internal communication.

So, why is Melcrum different?

We're obsessive about quality



Our case studies are thoroughly researched and vetted to make sure there are practical take-aways. No product pitches, no corporate PR. Just original, insightful examples that you can learn from.

We're passionate about communication



We firmly believe that communication is critical to business success. Through our research, publications and events, we seek to influence the business agenda, celebrate best practices, and give communicators a leg-up in their career.

We take a strategic approach



We focus on how communication can influence the bottom line and support the business strategy. We focus on the practical approach rather than the theory. So we won't tell you the theory, we'll tell you the how.

We're research-led



We don't just report on an industry, we go much further. We research communicators' needs. We go out, we meet communicators, we talk to them in their offices, understand their challenges and our products answer their questions.

 




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