Melcrum presents the findings of six months' global research...


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Case studies

Expert insight

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How to communicate with global and hard-to-reach audiences

Case studies, strategies and expert insight on communicating with dispersed and non-wired employees

SCM Summit UK 2007
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  CASE STUDIES INCLUDE:
How IBM have improved dispersed workforce communication through social networking

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Communicating with a global pilot network at British Airways

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Redefining ‘local’ communication with leaders’ toolkits at Ernst & Young

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  EXPERT INSIGHT:

Achieving communication consistency across a global audience:
Kathryn Yates,
Watson Wyatt

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Global demographic trends’ impact on internal communication:
Steve King,
Institute for the Future


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With business growing increasingly global, fresh communication challenges have arisen for the 21st century:

  • Communicating across national languages and cultures
  • Engaging people working remotely from their managers
  • Connecting with both wired and non-wired employees
  • Maintaining consistency in messaging
  • Creating a clear line of sight between each individual employee and the company strategy

How to communicate with global and hard-to-reach audiences is the new research report from Melcrum that shows you how to overcome these challenges. The result of 6 months’ research, it’s packed full of in-depth case studies and expert insight to ensure your messages resonate with everyone in your organization.

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SPECIAL OFFER!

Order your copy before November 30th to take advantage of our introductory 15% discount!

Order your copy now to find out:

  • How to communicate across different national cultures, including China, India and Japan
  • How to support leaders working in a global company
  • How to communicate with hard-to-reach audiences
  • Which new technologies can help communication with remote employees
  • Which channels are the most effective
  • How to achieve consistent communications across a global audience
  • Maintain the balance of global and local communication
  • Build an internal comms network to facilitate global communication
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