Essential techniques for
employee engagement

You know engagement's important...but how do you actually do it?

The importance of employee engagement and the link between an engaged workforce and the bottom line has long been established. But what does employee engagement look like in practice? And what programs and initiatives should you be leading?

Melcrum’s latest practitioner’s guide, Essential techniques for employee engagement, tells you how to implement proven programs to build a committed workforce. It guides you through the 4 most important techniques for engaging employees and shows you how to successfully introduce your own initiatives. 100% practical, this guide is the perfect tool for anyone interested in improving employee engagement within their company.

Order your copy now and learn how to engage your company’s employees by:

• Establishing employee action teams to create an active, two-way communication program
• Using Appreciative Inquiry to construct inspiring and energizing views of the organization
• Creating message maps to communicate clear, credible and compelling messages to your audiences
• Introducing storytelling to get to the heart of the organization's culture, build trust and develop powerful new communication platforms
• Plus, get exclusive research into employee engagement at global companies – use this ammunition to benchmark and prove the case for investment

Introductory offer!

Essential techniques for employee engagement

Risk free offer!
If you are not completely happy you can return the report
within 14 days for a full refund.

WHAT'S IN THIS PRACTICAL GUIDE?

The guide is a "how-to" for implementing the 4 most important employee engagement techniques. Each section is written by the leading expert in their field, who takes you through how you can use their technique in the most practical way possible.

ACTION TEAMS - by Linda Dulye

“The perfect vehicle to drive productivity and performance among the workforce”

L.M. Dulye & Co.’s three-phase approach to starting employee action teams and sustaining workforce engagement: the 3S Engagement Model

• How to set up, start and sustain an action team

The 11 key steps for starting and sustaining effective employee action teams, including practical tools:

• Example of a formal leader communication plan
• Model for establishing the scope of an action team program
• Checklist to help you plan the scope of the program
• Roles in the action team process
• Top tips for keeping the process on track

A guide to developing an action team toolkit, including examples of each:

• Sample feedback form for generating the required data
• 2 sample pulse checks for getting key metrics
• Sample status reports for determining what’s going well, what’s not, plans to fix any problems and key deliverables

Case studies include:

• Using action teams to involve front-line employees in the communication process at Rolls-Royce Engine Services
• Using action teams to align organizational goals at DRS Technologies, Inc.

Introductory offer!

Essential techniques for employee engagement

Risk free offer!
If you are not completely happy you can return the report
within 14 days for a full refund.

MESSAGE MAPS - by David Grossman

“A process to help you think more strategically about the story you need to communicate, and articulate clear, credible and compelling messages”

David Grossman’s approach to messaging: the dg&a messagemap™

• An overall strategic approach to communication, built on best-practice principles

How to create a message map:

• Who should come to a messaging session?
• The 3 roles of participants in a messaging session
• How long should a messaging session last?
• A 5-step guide to preparing for a messaging session

How to facilitate a messaging session, including:

• Model of ways to segment your audience
• 9 questions to help identify audience perceptions
• 13 principles for persuading your audience
• 4 sample elevator speeches
• 5 components of a compelling story
• Expert tips for running a successful session

Writing a message map:

• What are the key principles to bear in mind?
• How should it be structured?
• How to facilitate the review process
• Sample message map formats – visual vs. traditional versions
• Common barriers to introducing a messaging methodology

Case studies include:

• Developing a message map to communicate safety at McDonald’s
• Helping employees understand budget changes at a Fortune 500 Healthcare Company

STORYTELLING - by Tony Quinlan

“Organizations need to adopt appropriately powerful engagement techniques...storytelling can provide this”

The storytelling process: Narrate’s process map for narrative engagements

• Including a detailed explanation of the 7 stages of the process

Why use storytelling?

• The 3 reasons stories are so important
• The Cynefin decision-making process

The contents of an engaging story:

• The key elements in an organizational story
• Checklist to help assess how engaging your story might be
• Expert tip: Change communication stories

Collecting stories:

• The 8 key principles to bear in mind when facilitating story collection
• The pros and cons of 3 techniques for collecting stories
• Guidelines and expert tips for running an emotional audit workshop
• Example stories used in running workshops
• Guidelines and expert tips for running an anecdotal circle
• Key components of story collection from exit interviews

Making sense of collected stories:

• The Narrate Vision Arc tool – designed to help organizations communicate change more effectively
• How to apply the tool to your organization and circumstances
• Guidelines for running a vision arc workshop

Using the stories in your organization:

• Expert tips for introducing storytelling to your organization
• An overview of the ways in which stories can be used to engage employees
• Checklist for ending out-of-date stories

Case studies include:

• Royal Mail: Using an emotional audit to create a “safe” environment for debate
• UK Government: Using anecdotal circles to create examples of good leadership

Introductory offer!

Essential techniques for employee engagement

Risk free offer!
If you are not completely happy you can return the report
within 14 days for a full refund.

APPRECIATIVE INQUIRY - by Caryn Vanstone

“A pragmatic, powerful way to develop individuals and organizations, which leads to a welcome combination of novelty and innovation”

What is Appreciative Inquiry?

• Focusing on strengths and aspirations, rather than fixing problems
• Why do organizations need Appreciative Inquiry?
• Changing the way we think
• The 6 key principles that underpin AI

The 5D cycle – an Appreciative Inquiry methodology

• A framework around which AI interventions can be planned
• Including a detailed explanation of the 5 stages

Introducing AI into your organization

• How to help leaders understand why AI works
• An explanation of the studies behind the principles
• What are the key factors to consider when preparing to use AI?
• A list of the challenges – and solutions – when using AI in organizations

Appreciative Inquiry and the 5D cycle in practice:

Case study

An in-depth look at how O2 have applied these principles, including aligning them with their brand values, their AI summit based on the 5D cycle, the impact of the program and their success factors.

“We [the O2 Board] were making a leap of faith, but this is real people engagement, and we could see that.”
Matthew Key, CEO of O2 UK

Expert insight:

Tim Haynes, director, executive development at GlaxoSmithKline, explains how he incorporates the spirit of AI, as well as particular protocols, into his work.

MONEYBACK GUARANTEE
If for any reason you’re not
satisfied with this report, you
can return it within 14 days
for a full refund. No
questions asked!

PUBLISHED BY MELCRUM
Melcrum is a research and training business, expert in all aspects of internal communication. Through our global networks, we connect more than 25,000 professional communicators in sharing what works. Other products and services include: How to Structure Internal Communication, How to Measure Internal Communication, Making Managers Better Communicators and Effective Communication from the Top.
For more details visit: www.melcrum.com or www.melcrumblog.com

MELCRUM PRIVACY POLICY
We wil never share your e-mail details with third parties.

Our privacy policy

Melcrum Publishing, The Glassmills, 322B King Street, London, W6 OAX UK
Melcrum Publishing, 70 West Hubbard St, Suite 403, Chicago, IL 60610, USA
Melcrum Publishing, Suite 12, 95 Pitt Street, Sydney, NSW, 2000, Australia

Copyright © Melcrum Publishing Limited 2008.