Why is change communication one of the most difficult initiatives a communicator can face today?
Could it be because organizational changes are complex – needing to take into consideration each stakeholder group and individual employee? Or the fact that for change to be successful, senior leaders and managers need to ensure that employees both understand the change and support it?
The new report by Melcrum on Delivering successful change communication shows you how to manage transition successfully. It highlights the challenges you’ll face when planning your change program and presents you with best-practice advice on how to overcome them.
- Top tips on supporting leaders through change and examples of strategies that have successfully engaged employees in other organizations
- Negotiation advice when dealing with other departments and attorneys/lawyers in restricted situations
- Exclusive case studies so you can go beyond the theory and get an exclusive behind-the-scenes look at change in practice
- Expert analysis from Watson Wyatt, Naratte, Hill & Knowlton, ROI Communication, Atos, The Mind Gym, Edelman, The Company Agency, Mercer, Angela Sinickas, Linda Dulye and Bill Quirke
- Proven strategies for planning, developing and implementing an engaging change communication program
- Parcelforce
- Shell
- Visa Europe
- Royal & SunAlliance
- Scottish & Newcastle
- Vodafone
- Avaya
- HM Revenue and Customs
- Scottish Enterprise
- Ericsson
- Ford Motor Credit
- Mayo Clinic
- Sun Microsystems
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Delivering Successful Change Communication
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1. The Psychology of Change:
- What are the biggest issues and challenges for organizations at present?
- The organizational impact of change:
- Issues affecting trust at work
- HM Revenue and Customs: communication underpins long-term, organizationwide change
- Angela Sinickas: common difficulties that occur during change programs
- Sally Harris: the impact of change on young and older organizations
- Key thinking on change:
- A guide to approaching communication planning in change scenarios
- Intel Corporation: Coordinating global change communication
- Tony Quinlan: how to use storytelling to succeed in change
- David Ferrabee: communicating effectively with employees
- Jean Gomes: engaging employees in change
- IABC: tips for communicating change
- Angela Sinickas: how to handle change communication effectively
2. Where can internal communicators add value in change scenarios?
- Effective change planning:
- Using the impact of change to shape communication
- Sun Microsystems: how strategic communication supports leadership transition
- Choosing the right tactics:
- Visa Europe: tactics during behavior-change program to encourage performance
- The Mind Gym: tapping into what drives and motivates employees
- Shell: tactics during rebranding
- Linda Dulye: how do you engage employees in change?
- Gary Grates: internal communications role for strategic change management
- Jean Gomes: effective means of communicating change to employees
- Managing your communication resources during turbulent times:
- Sun Microsystems: establishing a sustainable communication infrastructure
- Intel Corporation: reprioritizing communication to focus on change
- Ford Motor Credit: deploying additional resources during change
- Avaya: extending resources by harnessing key populations
- Ericsson: aligning the communication function with the management structure
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3. The Psychology of Change:
- The role of the CEO:
- Shell: Supporting the CEO and senior leaders
- The Company Agency: successful change communication starts at the top
- Gary Grates: Engagement with change starts at the top
- Supporting managers and leaders:
- HM Revenue & Customs: building engagement through face-to-face interaction
- Mayo Clinic: training managers to support employees during change
- Bill Quirke: the impact of communication on the change process
- Sally Harris: supporting leadership through periods of change
- Jean Gomes: leadership engagement scorecard
- Working with other functions:
- Working with legal teams
- Ericsson: communicating change while protecting confidentiality
- Sally Harris: working with other departments to handle change effectively
- Edelman: standing up to attorneys in restricted situations
4. Effectively prove the value of your intranet and calculate ROI
- Go beyond theory and get an exclusive behind-the-scenes look at change in practice at:
- Royal & SunAlliance: empowering employees to create a great place to work
- Scottish Enterprise: pushing through a major change program
- Avaya: communicating an intensive and ongoing acquisition strategy
- Ford Motor Credit: reinforcing the vision and sustaining engagement
- Scottish & Newcastle: communicating a one-company approach in the face of constant change
- Also, get the tools you need to:
- Overcome common challenges related to culture change, restructuring, mergers or acquisitions
- Manage insecurity and boost employee motivation
- Help stakeholders and employees to see change as an opportunity rather than a threat
- Convince leaders of the importance of their communication during a change initiative
Buy Now!
Delivering Successful Change Communication
RISK-FREE OFFER: If you're not 100% happy you can return the guide within 14 days for a full refund (excl. p&p)
If for any reason you're not satisfied with this report, you can return it within 14 days for a full refund. No questions asked!
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