Creating a culture of ownership increased Southwest Airlines’ net income by 75% – can you afford to miss out?

Most companies recognize instinctively that corporate culture deserves attention. They can no longer just rely on their particular product or service to set them apart from their competitors – corporate culture is a key source of competitive advantage. Research shows organizational culture drives employee behavior, therefore just about every business measure in a company will be affected by it – costs, productivity, revenue and external brand.

But in a complex business world where mergers, acquisitions and alliances shape the corporate landscape, what does culture look like in your organization? What role does internal communication play in driving it? And what is culture’s impact on the bottom line?

Driving a High-Performance Corporate Culture the new research study from Melcrum, gives you a “behind-the-scenes” look at how best-in-class organizations drive a high-performance corporate culture. You’ll find out how to communicate culture effectively with a special focus on how culture is affected by an organization’s history, size and level of diversity. Plus, how to prove the value of your initiatives to senior managers, with practical and transparent measurement techniques.

- Report editor discusses key findings -

Download the free Executive Summary.

Download the free Executive Summary.

Learn from the experiences of leading organizations such as:

Gap – Helping employees embrace cultural change – Tasked with a “cultural transformation” initiative, the communication team at Gap had a daunting task reaching 150,000 individuals worldwide. Discover how they developed a unique strategy that focused on a cascade effect, which paid off with measurable results – 100% employee buy-in.

Ford Motor Credit Company – Sustaining a family culture sharply focused on adding value – Discover Ford’s top tips on how successful culture tactics can boost profitability and maintain employee satisfaction in your organization.

IBM – Driving culture change by consensus – With 40% of IBM’s employees working remotely, driving culture change seemed an enormous task. How could IBM be sure behaviors are in line with its global business strategy when a significant proportion of employees don’t report to an IBM office each day? IBM’s solution was a new online collaboration initiative – “Jams.” Learn how the company developed it's intranet as a platform for culture change and how you can transform your culture too.

Southwest Airlines – A culture of ownership that drives organizational resilience –Last year Southwest’s net income increased by 75%. Much of this success lies in Southwest’s strong family culture. Discover how its recruitment and reward programs are integrated into its culture and how it maintains its culture through dedicated “culture committees.”

Five good reasons why you should order this research report now:

• Understand what drives culture and how you can improve it within your organization
• Benefit from top tips on “changing culture” and internal communications’ role
• Templates, tools and models to shape and influence culture throughout the organization
• Get instantly usable top tips and best practices from interviews with communication and HR leaders
• Detailed case studies from your peers around the world – save time and money by learning from the experiences of others
  

This report is packed with:

• An organizational alignment model
• Techniques for charting organizational culture dilemmas
• The Manager Communication Model by Roger D’Aprix
• A sample post event assessment template
• A sample online application form for an organization's employee advisory council
• Top tips and statistics for measuring culture and its impact on an organization’s bottom line
• A sample “employee reaction to change” graph
• Detailed corporate case studies and expert analysis
• A sample “changing communication” newsletter
• Matrix on aligning global strategy with corporate culture
• Exclusive eight-step model for successful culture change

Download the free Executive Summary.

Case Study Companies:

• ANZ Bank
• BDO Stoy Hayward
• Dell
• Ford Motor Credit Company
• Gap
• HSBC
• IBM
• Innocent Drinks
• Pitney Bowes

Plus extensive interviews with thought-leaders including:

• Roger D’Aprix
• Jim Shaffer
• Fons Trompenaars
• Angela Sinickas
• Bill Quirke
• Paul Sanchez
• Fiona Rogers
• Richard Mosley
• Domna Lazidou

If you have any enquiries, please contact:

Melcrum Publishing Ltd. Glassmills 322b King Street London W6 0AX, UK Tel: 020 8600 4670 Fax: 020 8741 9975

Melcrum Publishing Ltd. 70 West Hubbard St. Suite 403 Chicago IL 60610 USA Tel: 312 379 6500 Fax: 312 527 4917