THE PRACTITIONER'S GUIDE TO...

67% of communicators do not rate themselves as effective in the professional development of their staff*...are you one of them?

If you want your team to be taken seriously, you need to take your team seriously. That means ensuring you hire the right people and are able to develop each member of your team to become an outstanding performer. But with no definitive guide to what makes an effective internal communicator, how can you be sure you’re on the right track?

This new guide, How to develop outstanding internal communicators, by communication experts Sue Dewhurst and Liam FitzPatrick, will help you build a high-performance internal communication team.  By providing you with the framework you need to identify the skills, experiences and knowledge exceptional internal communicators need, you’ll be able to improve your recruitment, training and professional development skills.

Based on a survey of over 700 internal communicators, in-depth interviews and focus groups, this report contains the most up-to-date research on the development of internal communicators. So if you’re thinking about employing new staff, developing your team or progressing your own career, this is an invaluable resource.


To listen to a discussion of the key findings with one of the authors of this report, Liam FitzPatrick, please click here.

(*source: Melcrum's Pulse survey, 2006)

This new guide helps you shape your team, by giving you the tools to:

• Define the skills you need to be a successful communicator
• Identify the right job candidates for the right roles
• Understand the competency gaps in your team
• Explore the training and development options available
• Learn what gives outstanding performers the edge
• Outline typical career paths for internal communicators
  
  

Order your copy now with our special launch offer and you'll take away:

• A framework of the 12 generic competencies for internal communicators
• The 6 typical internal communication job types
• A 3-step guide to building your personal competency model
• A sample questionnaire for finding out what your stakeholders want from internal communication
• Model of the dimensions needed for successful internal comms
• Sample development plan template and sample development record
• Personal self-appraisal templates
  
  

You'll also receive exclusive case studies on how competencies are being used to drive high-performance comms teams at:

• Ericsson
• Novartis
• Scottish and Newcastle
• Avaya
• Watson Wyatt
• BP
  

Career profiles of the following senior internal communicators are also included:

• Russell Grossman, Head of Internal and Change Communication, Her Majesty's Revenue and Customs
• Florence Bribosa, Senior Account Manager, Belgian Post
• Bridget Evans, Internal Communication Consultant, Vodafone
• Tracey Mythen, Communications Manager, Roche Switzerland
• Michaela Malone, freelance internal communication specialist

This guide will be launching at the end of March. To ensure you get your copy hot off the press please register your interest below: