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How to use social media to engage employees
Social media is revolutionizing the way we communicate. The new tools and technologies represent opportunities for collaboration, knowledge sharing and engagement that just cannot be ignored. But what results are companies seeing from using social media? What have they learned? And how can you benefit from using blogs, RSS, wikis, social networking and the various other social media tools? How to use social media to engage employees is the ground-breaking report on integrating social media tools into your communications.
Download a free chapter-by-chapter summary of the key findings
How to use social media to engage employees provides you and your organization with the tools to:
• Define a clear strategy for social media in your company
“Your social media strategy must look unlike a traditional communication strategy. It's not an enforced strategy – full of campaigns, 'push' models, restricting and mobilizing people – but a nurturing one, providing the platform and then support.”
Phillippe Borremans, European Lead, New Media, IBM
Learn how IBM developed its social media strategy by taking a hands-off approach. Their success has come from providing the platforms and software, and then only consulting users on how to make the most of the options available.
• Implement a best-practice corporate blogging program
"In this era, you can't afford not to be involved. Go on a blog search engine like Technorati.com. See what is being said. Almost certainly, someone out there is talking about you or your products and services, so if you're not part of that conversation, then you don't have any ability to shape the conversation.”
Steve Clayton, Chief Technology Officer, Microsoft Partner Group
Read how Microsoft embraced corporate blogging to get its own story out there and shape the conversation about its reputation. Also, get Steve Clayton’s advice on addressing concerns that blogging leads to a drop in productivity.
• Understand the opportunities podcasting and videocasting present and learn how to get the most out of them
"No matter how good the writer, words on a page from a communication department will never get close to conveying the sincerity and depth of emotion that one 10-minute video did."
Joyce Lewis, Marketing and Communications Manager, Electronics and Computer Science (ECS) School, University of Southampton
Read how the UK’s University of Southampton uses video podcasting to convey powerful messages to its students and employees in a way that traditional communication channels simply couldn’t do.
• Use wikis for project development as a tool for collaboration
"If they have a question, we ask that they go there to see if the question and its answer have already been posted up. If it has, it's a communal piece of work – so probably a fuller, more thought-out and up-to-date answer than we could give that person off the top of our heads.”
Lise LaFontaine, Intranet Manager, Canadian National Research Council
Learn how the Canadian National Research Council uses wikis as a collaboration tool for its comms teams so that they can share knowledge, train new employees, promote best practice and network.
• Understand the complexities of social media measurement
"Most of those simplistic data measures for social software – number of comments, page views, number of bookmarks and so on – won't tell you anything about outcomes. Each one of them has a value that's entirely dependent on context...remember that they only have any meaning in the context of the story in which they're set."
Lee Bryant, Director, Headshift
Learn why anecdotal evidence is key to measuring the impact of social media tools and why you shouldn't take your hard data too seriously.
This report is packed with tools so you can:
• Ask the vital questions at the start of your social media strategy
• Prove the business case for integrating social media tools in your comms strategy
• Identify key barriers and how to overcome them
• Integrate social media with existing channels such as your intranet
• Manage the legal and regulatory issues
• Set up your company's corporate blogging platform
• Get the most out of podcast interviewees
• Educate employees on the use and benefits of RSS
• Understand the potential of video on the web
• Find free software and resources for RSS and wikis
• Get a clear understanding why companies are investing in Second Life
Learn from the experiences of some of the world's most innovative companies including:
• BT
• IBM
• Sun Microsystems
• The World Bank
• Unilever
• Microsoft
• NSW District Attorney's Office
• Allen and Overy
• Southampton University
• Scottish and Newcaste
• ING
• Canadian National Research Council
Gain exclusive insights from leading experts in social media, including:
• Debbie Weil
• Toby Ward
• Steve Clayton
• Bill Ives
• Neville Hobson
• Lee Hopkins
• Lee Bryant
• David Ferrabee
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