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Proven strategies to guide major change programs
Change is a fact of life. Whether your business is changing ownership, restructuring, relocating or introducing a whole new strategy, you'll face complex challenges when it comes to maintaining employee morale, building motivation and sustaining productivity. But how can you develop an effective change communication strategy? And how are the world's leading companies navigating major change programs?
Delivering successful change communication is the latest report from Melcrum, which helps internal communication professionals understand and overcome the challenges they face when planning and implementing their change communication programmes.
Download a free executive summary of the key findings
Find out how you and your organization can:
- Design and develop dynamic change communication programs that win the hearts and minds of employees during uncertain times
- Identify and capture best practice when it comes to planning, implementing and measuring the success of your change communication initiatives
- Get strong buy-in and active involvement from your employees by using practical materials and tools from leading organizations which have secured theirs during times of change
- Build relationships with chief executives, senior leaders and other key stakeholders groups, and get them to add real value in the transition process
- Learn from best-in-class companies including Avaya, Ericsson, Ford Motor Credit, Her Majesty’s Revenue and Customs, Visa Europe and Vodafone
This report is packed with:
- Top tips on supporting leaders through change and examples of strategies that have successfully engaged employees in other organizations
- Negotiation advice when dealing with other departments and attorneys/lawyers in restricted situations
- Exclusive case studies so you can go beyond the theory and get an exclusive behind-the-scenes look at change in practice
- Expert analysis from Watson Wyatt, Naratte, Hill & Knowlton, ROI Communication, Atos, The Mind Gym, Edelman, The Company Agency, Mercer, Angela Sinickas, Linda Dulye and Bill Quirk
- Proven strategies for planning, developing and implementing an engaging change communication program
Learn from the experiences of some of the world's most innovative companies including:
- Avaya - Communicating an intensive and ongoing acquisition strategy
- Ericsson - Communicating change while protecting confidentiality
- Ford Motor Credit - Reinforcing the vision and sustaining engagement
- Her Majesty's Revenue and Custom - Communication underpins
long-term organizationwide change
- Mayo Clinic - Training managers to support employees during change
- Parcelforce Worldwide - Using stories to engage employees
- Royal & Sun Alliance - Empowering employees to create a great place to work
- Scottish Enterprise - Pushing through a major change program
- Scottish & Newcastle - Communicating a one-company approach during constant change
- Shell - Maintaining a balance between the role of leaders and communicators
- Sun Microsystems - How strategic communication supports leadership
transition
- Visa Europe - Communication tactics to support behavior change and empowerment
- Vodafone - Benefiting from a robust change communication toolkit
Plus exclusive insights from thought leaders, including:
- Roger D’Aprix
- Octavius Black
- Darren Briggs
- Colin Carnall
- Linda Dulye
- David Ferrabee
- Jean Gomes
- Gary Grates
- Sally Harris
- Christopher Hannegan
- Brendan McCann
- Billl Quirke
- Tony Quinlan
- Nicholas Ranken
- Robert Schaffer
- Liz Guthridge
- Angela Sinickas
- Andy Szpekman
- Arnie Witchel
- Kathryn Yates
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