21st Century Leadership Communication

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What does the CEO want from internal communication?

Today’s CEOs know internal communication is key to realizing their strategic agenda. In their landmark joint research, Melcrum have partnered with The Company Agency, one of the UK’s most progressive management consultants in communication, to question CEOs from leading global corporations.

We’ve asked the questions you’ve always wanted to:

Why is internal communication important to you?
How can internal communication help a CEO?
What do you see is the biggest challenge for internal communication?
What do you feel is 'good' internal communication? And when has it fallen short?
Have you seen any trends in the way CEOs use internal communication?
Who do you seek counsel from when it comes to internal communication issues?
What platforms and tools do you personally use to communicate internally?
If you had one piece of advice on how CEOs should use internal communication, what might that be?

Their answers may surprise you.

Based on in-depth interviews with 18 senior business leaders from international organizations, this research brings you unique insights into how CEOs and professional communicators are currently working together. This unique report provides you with recommendations to help communicators and leaders better engage employees and achieve business objectives.

It's content more than the vehicle. There's no point having fantastic vehicles for communication, and then sending out the same drivel.
Hugh Harvey, Managing Director, Comet

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One terrific channel we use to communicate is our annual global senior management meeting. We pick a key theme/issue and invite the most relevant 100 business leaders across the company to debate the issues and agree actions. These leaders then cascade the messages throughout their organisation and welcome feedback.
Rona Fairhead, Chief Executive, FT Group

Buy this report today and find out:

Where CEOs see the business benefit of investing time in internal communication activities
Who the CEO looks to for the best counsel on employee communication issues
What ‘good’ looks like in internal communications from a CEO perspective
How CEOs and senior leaders are using the increasing number of channels available to them to connect with and understand their employees
The communication skills and competencies future leaders require to succeed in business
The influence of societal trends and external media on employees’ expectations of communications
How CEOs engage with global and multi-cultural audiences

Plus:

From our research we've formulated seven comprehensive recommendations for internal communicators on exactly how CEOs would like to see the team structured, function and what they'd like to see them producing.

Most of us are incredibly good at pumping out internal communications, but we need to learn more from the resources within our organization about how to make the company better. The best way of doing that is to listen more.
Val Gooding, CEO, BUPA

Contributions also from:

Keith Butler-Wheelhouse, CEO, Smiths Group
Michael J.Critelli, Executive Chairman, Pitney Bowes
Roan Fairhead, CEO, Financial Times Group
Iain Ferguson, Chief Executive, Tate & Lyle
Val Gooding, Cheif Executive, BUPA
Hugh Harvey, Managing Director, Comet
Willem Roelandts, President and CEO, Xilinx
Jean-Pascal Tricoire, CEO, Schneider Electric

Most of the time when internal communication fails for me, it's because I've walked into a situation and not understood the audiences' issues, and I've answered a question or given a speech that was interpreted exactly the opposite of what I'd intended.
Michael J. Critelli, Executive Chairman, Pitney Bowes