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September 2010

Tuesday 14th - Wednesday 15th Building the business case for social media in internal communication Brussels, Belgium

October 2010

Tuesday 12th - Wednesday 13th Strategic Communication Management Summit London, UK

 

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About Melcrum

Melcrum is a research and training business, expert in all aspects of internal communication.

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Tips and tools for communicating in a crisis

 
29th June, 2010 By Kelly Dyer, Senior Editor
kelly.dyer@melcrum.com

When a crisis breaks out, how well positioned are you to deal with it from a communication point of view? Do you have a strategy in place? Does your strategy include the latest social media tools, which employees may have come to rely on as a communication channel?

The more employees communicate publically using social media, the higher the chances of you needing to deal with a communication crisis that starts internally. On a positive note, however, these tools also allow for the quick and effective dissemination of information and can dispel harmful rumours if the organization comes under attack from external parties. Use these resources to help you plan further in the event of a crisis situation:

1. The impact of social media in a crisis

2. Top Tips: The 10-point guide to effective employee communication during a company crisis

3. Top Tips: Four key crisis communication questions

Find out more in this issue of the monthly round-up!

In this issue...
  1. Training
    Forthcoming training courses including...
    Mastering Intranet Management

  2. Events
    Must-attend conferences including...
    Building the business case for Social Media - Europe

  3. Case Studies
    The latest case studies and features from Melcrum
    The impact of social media in a crisis

  4. News & Blogs
    The latest industry news, views and opinion including...
    BA gets "Up To Speed" with a new employee magazine

  5. Discussions
    The hottest debates from Melcrum's thriving discussion forums, including...
    Any thoughts on interesting or innovative ways to recognize employees?

  6. Top Tips/Toolkits/Templates
    Quick resources to help you find solutions to your daily challenges, including....
    The 10-point guide to effective employee communication during a company crisis

  7. Jobs
    The best internal and corporate communication jobs around including...
    Internal Communications Business Partner - Hudson


1. Training

Mastering Intranet Management - 21st-22nd September 2010, University of Warwick
Melcrum's two-day intranets masterclass equips intranet managers with the skills and core competencies required to transform intranets into much more collaborative resources and become first class portals for business critical information.

The Internal Communication Black Belt Program
Black Belt Module 1 - 8th-9th September/30th September-1st October, 2010
Being an effective communicator: Black Belt 1 is the original Black Belt course, designed to equip you with the skills and core competencies needed to produce and deliver exceptional internal communications.

Black Belt Module 2 - 23rd-24th September/4th-5th November, 2010
Becoming a trusted advisor: Black Belt 2 looks at how you can add value by acting as a partner and advisor, equipping and enabling others to take on an enhanced role in the communication process.

 

2. Events


Building the Business Case for Social Media in Internal Communication - 14th-15th September 2010
You'll leave armed with the confidence and ability to convince senior management not just of the value of social media in internal communications, but also its potential to encourage and stimulate employee ideas and promote collaboration that translates into real business results. Over the two days you'll cover:

  • Getting a social media project off the ground
  • Gaining budget approval
  • Securing management and employee buy-in
  • How to tailor social media tools to meet your company's specific requirements and restrictions
  • And perhaps most importantly, how to calculate the ROI for those all-important budget holders

DON'T FORGET... Melcrum's 9th Annual Strategic Communication Management Summit

 

3. Case Studies and Features

The impact of social media in a crisis
The expanded ability of employees to communicate publicly, thanks to social media, increases the number of potential communication crises we might face and also increases their potential impact. These 5 suggestions, including "listening in" to employee conversations, should help you reduce the harmful effects of social media.

Communicating through crisis at Lehman Brotherspadlock
Find out how Angela Mohtashemi, communication consultant at PwC, pulled together a team of communicators in less than 30 minutes to devise a strategy for tackling the most complex and high-profile administration in banking history.

 

4. News & Blogs

BA gets "Up To Speed" with a new employee magazine

5 ways to spot a lousy leader

Quad aims for slice of collaboration software market

 

5. Discussions

Sign in to Melcrum's Communicator's Network Group on Linked In to take part in these discussions:

What can we call a team brief that's less about cascade and more about dialogue?

Feedback on analytics software being used to measure intranet usage?

Any thoughts on interesting and innovative ways to recognize employees?

 

6. Top tips/Toolkits/Templates

TOP TIPS: The 10-point guide to effective employee communication during a company crisis
Whether a business crisis is accidental, financial, legal or otherwise, here are 10 practical steps to help ensure effective employee communication.

TOOL: Preparation questions for handling a crisis padlock
Janet Croissant, head of group internal communications at Transport for London, offers some questions to ask yourself to test your function's preparedness to handle a crisis.

 

7. Jobs

Internal Communications Business Partner - Hudson - London, UK

Communications Manager - Badenoch & Clark - London, UK

Director Internal Communications - Impact Communications - Sydney, Australia

Internal Communications Manager - Darden - FL, USA

 

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