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Welcome to the new monthly round-up!
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Here at Melcrum, each month is packed with sellout training courses, innovative events, new case studies and features, offering invaluable best practice as well as a constant flow of insightful blogs. With so much happening, we know it's hard to keep up, so we've listened to your feedback and by popular demand decided to produce a regular, concise, information-packed monthly newsletter containing all of our great content.
At the end of every month you'll receive a special issue of Melcrum's Source for Communicators, wrapping up all the great things we've done in the last month, as well as giving you an exclusive preview of the best of what's to come next month, so you won't miss a thing.
We hope you enjoy it! Please email us your feedback on feedback@melcrum.com
In this issue...
- EXCLUSIVE interviews
- who we've been talking to, including...
Penny Lawson, head of internal communication, BA and David Macleod, author of The Macleod Review
- Events - ENGAGEMENT SPECIAL
Must-attend conferences including...
Melcrum's 6th Annual Employee Engagement Conference, May 11th-13th 2010, London
- Case Studies
The latest case studies and features from Melcrum's flagship title Strategic Communication Management (SCM) including...
How the comms team at KBC Group weathered the financial crisis
- News & Blogs
The latest industry news, views and opinion including...
Has email passed its sell-by date?
- Discussions
The hottest debates from Melcrum's thriving discussion forums, including...
Switching from local language comms to English only
- Jobs
The best internal and corporate communication jobs around including...
Director, Internal Communications, Darden Restaurants, Orlando FL
- Strategic Communication Research Forum
The latest news and research from Melcrum's exclusive benchmarking group of senior internal communicators including...
Moving away from cascades and towards dialogue at GKN
- Top Tips/Toolkits/Templates
Quick resources to help you find solutions to your daily challenges, including....
Three processes to enhance your professional skills
- Training
Forthcoming training courses including...
Brand new dates for Melcrum's international Black Belt masterclass
- Video of the month
Angela Motashemi - PWC - Managing tomorrow's people
Strategic Communication Research Forum
Are you an internal communication executive faced with the challenges of communicating in a large complex organization? Melcrum's Forum provides members with senior-level networking, independent advice, detailed research and analysis of key trends, together with proven tools and strategies. We advise internal communication leaders at 69% of the Global Fortune 100 largest organizations. Shouldn't you join them? Contact Ray Edun for further details.
1. EXCLUSIVE interviews
Five minutes with David MacLeod and Nita Clarke
In 2008, David MacLeod and Nita Clarke were commisioned by the department for business (BIS) to produce a review on employee engagement and its potential benefits for organizations and employees. Nishwa Ashraf caught up with them both to talk about the industry's response towards The MacLoed Review.
Penny Lawson, Head of Internal Communication, BA 
Penny Lawson, head of internal communication at British Airways gives us an exclusive insight into how her team communicated during one of the most stressful times in the airline's history.
Jennifer Schulte, Global Engagement Director, Mars. Inc
Jennifer Schulte is passonate about ensuring that all associates of Mars Inc. have the chance to feel fully engaged with their work. Not an easy task when you’re taking on a workforce of 68,000.
Zrinka Lovrencic, Managing Consultant, formerly of the Great Places to Work Institute
The keynote speaker at our Employee Engagement conference in Melbourne shares with members some communication traits of the companies who make it onto the Great Places To Work list.
Andrew Moys, Global Internal and Interactive Communications Director, Cadbury plc
On hearing the news of the Cadbury/Kraft Foods merger, none were more saddened than Cadbury's loyal employees who thought the company was safe from such threats. Internal communications director Andrew Moys tells us how the tough messages were delivered and what's being done to help employees look to the future.
2. Events
JUST GONE...
Fresh Ideas for Internal Comms 2010
Melcrum's first full day member exclusive event went down a storm, case studies were presented, ideas were exchanged and debates were had, but read about one unforgettable highlight in this blog: The FOOF is in the pudding
STILL TO COME...
Melcrum's 6th Annual Employee Engagement conference, 11th - 13th May, London
Hear from communicators who have faced diverse engagement challenges in their own organisations and developed innovative, successful strategies. Here's a selection of recent engagement articles, including interviews with keynote speakers Jenifer Schulte, Mars. Inc. and Wayne Clarke, MD Best Companies Partnership.
Social Media for Internal Communications, 29-30 June, 2010, Sydney
3. Case Studies and Features
Auditing communication at Maersk Line
Klavs Valskov explains how he carries out a yearly communication audit to assess how his team’s efforts impact the workforce and also to gather evidence of the value they bring.
Special focus: Establishing the internal communication function in Germany
For a country that has long been the world’s leading exporter and home to numerous global corporations, Germany has never been seen as a source of leading-edge internal communication thinking or a treasure trove of best practice.
How the comms team at KBC Group weathered the financial crisis
Throughout 2009, KBC Group found itself in the eye of the financial tsunami. Viviane Huybrecht, general manager, group communication, shares her fascinating story of how her team supported and steered the bank's workforce through crisis upon crisis, and the lessons she learned from this unforgettable experience.
Streamlining communication and reducing email overload at Wintec
How the education provider in New Zealand improved communication efforts to over 600 staff.
4. News & Blogs
It's back! Diary of an Internal Communicator: Jenni Wheller - Week 2
The FOOF is in the pudding
Has email passed its sell-by date?
Employee engagement: What's the ultimate definition?
One and a half staff needed to look after social media channels
5. Discussions
Sign in to Melcrum's Communicator's Network Group on Linked In or visit the Melcrum Blog to take part in these discussions:
Switching from local language comms to English only
I am looking for employee townhall best practices. It's time to revitalize. All great ideas to make them more compelling are welcome!
Is it ok not to receive questions at a big conference?
How are you managing a new-look leaner comms function?
Employee engagement: What's the ultimate definition?
Has email passed its sell-by date?
6. Jobs
Corporate Communications Executive, SAB Miller, Surrey, UK
Internal Communications Manager, The Foundry, London, UK
Senior Manager, Communications, Pfizer, PA, USA
Internal Communications Specialist, Talent 2, Sydney, Australia
7. Strategic Communication Research Forum
EXCLUSIVE: Moving away from cascades and towards dialogue at GKN
In this exclusive extract from the current research project for members of the Strategic Communication Research Forum on facilitating dialogue, Simon Hardaker director of Group Employee Communications, shares what GKN is doing in this increasingly important area of IC.
8. Top tips/Toolkits/Templates
Three processes to enhance your professional skills
Although we're capable of learning in many ways, there’s rarely the time, especially in the workplace, to take a step back and consider how we’re learning and whether or not we could be doing more to improve our communication performance. Here, Sue Dewhurst focuses on three processes you can try to enhance your professional skills.
Announcing change at RBS: 10 lessons learned
Andrea Billington offers advice, based on-first hand experience, on how to ensure that bad news is communicated in a way that has as little negative impact on employees as possible.
9. Training
Brand new dates for Melcrum's Internal Communication Black Belt Program
Black Belt UK
Black Belt 1:
27-28 May & 17-18 June, 2010,
8-9 Sept & 30 Sept-1 Oct, 2010
Black Belt 2:
13-14 May & 21-22 June, 2010
23-24 Sept & 4-5 Nov, 2010
Black Belt 3
18-19 October, 2010
Black Belt UAE
9-11 November, 2010
Black Belt US
September 21-23, 2010 • Gleacher Center, University of Chicago, Chicago, IL
Black Belt Australia
10-12 Aug, 2010 • Melbourne Business School, Melbourne
Black Belt New Zealand
19-21 October, 2010 • Auckland,
Black Belt Singapore
11-13 May 2010, 2010
Intranets with Impact, May 18th - 19th 2010, Orlando
Aligning people, technology and strategy to get bottom line results
Mastering Intranet Management, June 24-25 2010, University of Warwick
The implications for intranet managers are huge. The role is changing, and as intranets come onto the radar of senior business leaders, those responsible for them will grow in importance and influence. Are you ready to step-up to the challenge?
10. Video of the month
The future's bright: Pwc predicts three business worlds by 2020
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