Melcrum

How to deliver a
high-performing intranet

The ultimate report on intranet strategy, measurement and integrating new technology



Intranets get plenty of complaints.  With cluttered homepages, out-of-date content, poor search engines and information people don’t want, too many employees just don’t have faith in their organization’s intranet.  And on top of this, senior executives can’t see the value in spending so much on something with so little return.  So how can you get your intranet to deliver real value?

Transforming your intranet is the definitive report from Melcrum, written to turn your organization’s intranet into the time-saving, value-creating tool it was always meant to be.  You’ll find out how to take your intranet to the next level by integrating the latest strategies, technologies and metrics, ensuring people can get to the right information when they want it and, ultimately, delivering business value.  You’ll also learn how to prove value to senior managers, with measurement techniques that go beyond simply counting page hits.


Download a chapter-by-chapter summary of what you will take away


Special offer!
Transforming your intranet

TRANSFORMING YOUR INTRANET

Only $280 for delegates to Melcrum's Intranet 2.0 Forum

Call 866 MELCRUM to register and take advantage of this special offer



Transforming your intranet will provide you with the tools to:

1. Allow your employees to find the information they want when they want it

“We know our search systems will never be finished or perfect, but our strategy is to match the business need as simply, effectively and intuitively as possible, and this is what continues to drive us.”
Ernst & Young

Learn how Ernst & Young developed the 'KnowledgeWeb' to keep them at the forefront of the marketplace and make sure the workforce can share expertise and collaborate remotely.

2. Keep your intranet content up to date and relevant

“It is becoming clearer by the day that high-quality content can make staff more productive and efficient.  It is equally becoming clear that poor quality content destroys value.”
Gerry McGovern, The Gerry McGovern Partnership

Discover how ending the ‘tyranny of the author’ scenario and resolving the struggle between IT and Communications can ensure high-quality content.  Also, use the intranet "spring clean" template to remove obsolete pages.

3. Get the most out of new technologies, including RSS, wikis, folksonomies and social networking

“None of the companies that have introduced these technologies have done so for the coolness factor.  They saw how the tools could make them more competitive and, ultimately, more profitable.”
Shel Holz, ABC, Holz Communication and Technology

Learn how the latest communication technology can be adapted and integrated into your intranet – giving your employees a platform for two-way communication, collaboration and innovation.

4. Effectively prove the value of your intranet and calculate ROI

“To maximize the intranet’s value and potential, you must secure the support of senior management. If you want their attention and support, you better talk their talk.  Nothing gets their attention more than ROI.”
Toby Ward, Prescient Digital Media

Understand how to go beyond page hits to measure the success of your intranet, including unique visitors, user satisfaction and ROI.  Read how npower calculate a realistic intranet ROI, including assigning monetary values to soft benefits, to speak the language of senior management.

5. Ensure you are providing useful content and services

“Corporate intranets are often littered with material that is designed to help meet the company’s needs, but actually makes the intended user’s life more difficult…Successful intranets help every individual in the organization to be more effective, and show a clear personal benefit.”
Tom Brannan and Richard Miller, Vigorat Ltd

Discover how to prioritize your "killer content" that will bring employees back again and again, and read the five ways to deliver value from the intranet.  Benefit from IKEA's self audit approach to ensure quality and consistency of content.

6. Deliver an intranet that addresses user needs

“From an intranet perspective, the objective is to ensure that employees excel professionally by making available the resources they need to acquire new skills and knowledge, and by encouraging teamworking and empowerment in the workplace.”
AXA

Find out how AXA UK placed usability at the heart of its intranet strategy, delivering a site that's easy to navigate and helps employees do their jobs better.  Also, read "10 steps to great usability" and get examples of stakeholder feedback techniques.



Also, get the tools you need to:

  • Align the intranet with business strategy
  • Balance the struggle between IT and communication
  • Get the balance between centralized and decentralized teams
  • Choose the right content management system for your organization
  • Ensure your intranet delivers value
  • Allow your employees to collaborate through online workspaces
  • Learn intranet governance best practice





Case study companies include:

  • Ernst & Young
  • AXA
  • Rexam
  • IKEA
  • npower
  • Crown Castle
  • Afrox
  • Thames Water
  • Hewlett Packard
  • Lloyds TSB

 

Special offer!
Transforming your intranet

TRANSFORMING YOUR INTRANET

Only $280 for delegates to Melcrum's Intranet 2.0 Forum

Call 866 MELCRUM to register and take advantage of this special offer


 


Special offer for delegates to Melcrum's Intranet 2.0 Forum



MONEYBACK GUARANTEE
If for any reason you're not satisfied with this report, you can return it within 14 days for a full refund. No questions asked!

PUBLISHED BY MELCRUM
Melcrum is a research and training business, expert in all aspects of internal communication.
Through our global networks, we connect more than 18,000 professional communicators in
sharing what works. Other products and services include: How to Structure Internal Communication, How to Measure Internal Communication, Making Managers Better Commmunicators and Effective Communication from the Top.

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visit: www.melcrum.com or
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